A quick Google search pulls up thousand of logo design tutorials, logo showcases and free resources for logo designing. While these tutorials and tools help you to get your job done, they are of no use if you don’t have a solid understanding of the basics.
In today’s post, we get down to the nitty gritty of what makes a good and efficient logo design and also provide you with fail-proof tips that help you to create an iconic identity for your brand.
To begin with what exactly is the Purpose of a Logo?
The aim of a logo is to make the brand immediately identifiable. Consider the logo as a flag, a street sign or a signature. Its purpose is not to sell, but to make your brand recognisable.
There is no hard and fast rule as to what qualifies as a logo or not. It can be anything as long as it achieves its purpose.
Here are some killer tips to help you design a unique logo for your brand:
Keep it Simple
We can say this point in a million ways, but again, we like to keep it simple: if you’re following just one rule while designing your logo, then it should be this, “Keep it Simple.”
A logo is not the place to show off your crazy illustration techniques or typography skills. Rather, it’s the testing ground for your presentation aesthetics and design insights.
Let’s take the example of the logo of “Nike.” Most of the time, the logo isn’t accompanied by any text. Just the logo is enough for people to recognise the brand. That’s the power of simplicity.
A complicated logo not only makes it difficult for the audience to identify but also fails to engage with them. Remember that,
“A logo is not a manifesto but an emblem.”
So, keep it simple.
Use a visual double entendre
The best example of this one is the logo of Amazon. When you first look at it, it looks pretty simple with just the name of the massive online marketplace. However, on second look, you spot the arrow below the words that specifies that you can find everything from A to Z at the online store.
Pretty cool, ain’t it? This technique is what’s called a visual double entendre. People love logos that make use of this design technique. They adore the mind games you’re playing with them, and your logo will surely be remembered for a long time.
Colour is Key
One of the most important factors that make or break the logo is the colour palette. Colour is not just for aesthetics but carries several hidden meanings and has the power to evoke emotions.
If you have a defined colour theme for your brand, then make sure to use the same colours for your logo. Else, you can feel free to explore and play around with different colours.
That said, remember that versatile logos will look good even when stripped of their colours and displayed on a grey scale.
Stay away from Clichés
Every once in a while the design world is in a frenzy with a new idea or technique. Then all at once, you can find hundreds and even thousands of logos utilising the same method. This is a big No-No, as it’s against the basic idea of a logo – to create a unique identity for your brand.
Always try to come up with your own styles and techniques, instead of ripping what’s been done to death. To stay away from clichés try to come up with different styles of the same logo. Fill a notebook or your design software with various iterations of the same logo. You will see that the further you go, the higher are the chances of it being unique.
Everybody loves a cleverly crafted, custom font
Excellent custom lettering is the simplest and easiest way to make your logo unique and stand out from the rest. Think of the logos of the following brands, “Coca-Cola” and “Disney.” The first thing that springs to mind is the custom font.
Also, custom typefaces are an excellent way to ensure that plagiarists don’t rip off your hard work. It’s often difficult to mimic custom hand-coded typeface. However, once your logo gets famous, then you can be pretty sure that someone or the other will copy it. Consider it as a compliment, since “imitation is the highest form of flattery.”
Proportion and Symmetry matter a lot
These are two technical elements of graphic design. Balance and symmetry are essential to creating a pleasing look. If you dig deeper, then you can find that several world-famous logos score high on the proportion and symmetry scale. You can find more about these two factors here.
Consider the Negative Space
Just like visual double entendre, the negative space in a logo can be used smartly. Negative space is nothing but the empty space that is part of the logo design. The best example of this technique is the logo of “FedEx.”
When you look closely, you can spot an arrow in the negative space between the letters, “E” and “X.” People see the logo a countless number of times before they finally spot the arrow. That’s the beauty of this design.
Try to use the negative space in your design in a creative way.
Try to make your Logos active
This doesn’t mean you have to embed a gif as your logo. On the contrary, it means that the logo must give a sense of activity or motion to the onlooker. The best example of this technique is the logo of Twitter. In the early days of the social network, it had a bird that was perched on a tree as its logo. Today, the logo has evolved into a bird that is in mid-flight. This imbibes a sense of activity or forward motion for the brand.
This technique is particularly the case for logos that have mascots. Try to make your mascot active rather than being a flat-passive.
Above all, make your Logo tell a story
There is a story behind every good logo. This can either be visible or hidden. Show your audience the thought and effort you put it in the logo, by making it tell a story. This is an excellent way to make the logo resonate with the identity of your brand.
Tie the logo into the mission, vision, objectives or USP of the brand, to make it timeless and appeal to a huge range of audience.
Whether you’re starting a new business or looking to revamp your image, and looking for Logo Designing Company in Gurugram. Webfries professional logo design team will help you portray the true identity of your business through custom designed logos To opt this service you can call us at +91 124-4379-633. We are also available 24x7 at www.webfries.com.