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In Webfries family we are extremely passionate about all the things which are tech in nature. As we started from commodity products like Website Designing , App development , Website Development , Branding stuff, SEO , other Digital Marketing topics and other trending topics etc. we have evolved into latest technologies like Big Data, IoT, Growth Hacking space. You are likely to find articles ranging from web trends to the high tech M2M solutions. Content is well articulated and you can refer it anytime to gain the insight on the subject topic.
Ok, you’ve spent hours and hours of labour and thousands and thousands of rupees on creating a brand new website that is – aesthetically pleasing, catchy and functional. What next? You expect visitors to land on your site by the droves and increase your conversion rates, boost sales volumes, and more.
Sorry to burst your bubble! Getting traffic to your site requires expert digital marketing techniques, including SEO, PPC, social media marketing, and more. “I have just spent my entire budget on building my brand new website. I cannot afford to spend more on marketing my site.” read more
In today’s tech-driven world, right from the moment we wake up to the time we hit bed – technology plays a crucial factor in all aspects of our life. From controlling home appliances via an app, playing music via our Bluetooth-enabled speakers to voice search, carrying out our work – technology is everywhere. And, the growth of technology doesn’t seem to slow down, anytime in the future.
As we come to the end of 2018, here’s a sneak peek of the top digital marketing trends that will rule in 2019. Make sure to adapt these trends and stay ahead of your competition in 2019. read more
Do you know the story behind the creation of the world’s popular messaging app, the Whatsapp? Ok, let’s begin today’s article with that one since it’s connected to our topic for today.
The founder of Whatsapp Jan Koum initially had no idea to create a messaging app. All he wanted to do was check the status messages of everyone in his phone contact book, right next to their names. He was also aware that not all users would be keen on creating yet another login id and password, for his app. People didn’t just want to go through the process of signing up for yet another social network, just to check out the status of all their buddies. read more
10 Incredible Reasons to Embrace Influencer Marketing Today
If you’re an Indie-film lover, then you would have come across the movie, “Ingrid Goes West” which was released last year. If you’re not an avid moviegoer, then this small-budget flick would have escaped your notice. read more
What it is, Why You Need One & How to Get Started with It
Very often, small business owners assume that Branding is solely for BIG businesses with BIG marketing budgets. Well, the truth cannot be farther than that. Here, in this week’s post, we talk about all things branding – why your small business needs one and how to get started with branding guidelines. And, the best part – we’ve kept it all jargon-free. read more
Ask any digital marketer what’s their worst nightmare – and we’re sure that the answer would be “Low Engagement Rates.” You have spent hours perfecting your email, to find that it’s only opened by a handful of people? Nothing could be as frustrating as this.
Your Business is seeing some Impressive Growth. But, how do you make it last?
Are you getting the most out of your Data and Metrics? Find out how to Leverage It.
Let’s get the bad news out of the way first – it’s getting more and more difficult for content to get noticed by your target audience.
Before, we head into today’s post, here’s a quick exercise for you. We request you to read the following two examples and let us know which you prefer.
You’ve allocated a big budget for your Google Adwords campaigns and have managed to snag a substantial number of leads while keeping the cost per lead down.
So, what’s the problem?
It’s only when you start analyzing the results, you find that many of these leads aren’t relevant to you. They are nothing more than “junk leads” and just a handful of them are turning into business opportunities, let along paying customers.
Boost your Brand Value & Establish yourself as a Market Leader
The healthcare industry is one of the world’s fast-growing and largest industries. In fact, it plays a huge role in the economic growth of a nation. In India, healthcare is one of the top sectors regarding revenue and employment. The total revenue from this industry crossed a whopping
USD 100 billion in 2017
, and the market growth is predicted to reach
USD 280 billion by 2020
Very often, we come across several website or ecommerce store owners, who are all sailing in the same boat – their traffic numbers are high, but their conversion numbers are at rock-bottom. What’s wrong? Irrespective of the traffic your site pulls in, ultimately it’s the conversion rate that matters. read more
Ok, unless you’ve been living like a hermit off the grid, then you probably would have come across news stories about the major scandal of the year – the one involving Cambridge Analytica and its unlikely partner, Facebook.
For those who are not aware of what exactly happened, here’s a quick recap of the, read more
Very often, we come across the term, “Personal Brand” discussed both online and offline. If you have dismissed it as nothing but marketing lingo, up till now, then you’re wrong. Your personal brand is your biggest asset.
It’s all about you. It encapsulates your journey as a professional or an entrepreneur. It’s your very essence and aura, which draws in your target audience to you. Your personal brand is a powerful tool to create and build your credibility and visibility in your field. read more
Increase Customer Engagement & Boost Sales with Chatbots
These days, we often hear people talking about the “Robot apocalypse.” They speak of doomsday scenarios where machines with artificial intelligence overtake the human race. With quantum leaps being made in the field of robotics (think Sophia) , there’s no doubt that automation is making giant leaps and people are pretty sure, we’re fast approaching The Singularity.
While we can’t predict with certainty if this will happen, what we can say for now is that automation is a great way to get more tasks done with less effort and in less time.
Of late, marketing bots (or Chatbots) have exploded in popularity. read more
“A Brand is no longer about what a business tells its customers. Instead, it’s about what customers tell each other.”
Social Media Outreach and Influencer Marketing – A Match made in Heaven
If you’re looking to build your audience on social media, then influencer marketing is the way to go. It’s one of the best ways to generate more leads, increase engagement rates, improve conversions, and above all, expand the social media outreach of your brand. read more
Are they the same? Do you need both for your Business? Find out Now.
Apart from the Omni-present Google Search, the tech giant has an array of products and services that make life way easier. Gmail, Google documents, photos and the list goes on.
But, did you know that you can use a couple of Google’s products to market your business online and improve your brand’s digital visibility? Yes, you read that right. Google has provided you with tools that you can leverage to gain an edge over your competitors. read more
The talks have been making the rounds for quite some time now. Yes, we are referring to – Google’s transition to a mobile-first index. According to a recent study, over 55% of all search traffic comes from a mobile device, and the trend is sure to grow in the coming years. This doesn’t mean that desktop search is gonna die a rapid death, after all, 44% of traffic is indeed massive. read more
The Latest Digital Trends to Keep an Eye On, this Year
When it comes to Digital Marketing, what works today will probably not work the next year or even the next quarter. Digital marketing is an ever-evolving discipline, and if you want to stay on top of the game, then it’s essential to be prepared for the future.
Here, in today’s post, we’ve compiled a list of the biggest digital marketing trends that you can expect to see in 2018. Be the first to adopt these strategies and zoom ahead of your competitors. read more
No matter whether you own a massive e-commerce site or a simple five-page website, you run the risk of getting hacked. With more and more news about websites getting hacked, you need to ramp up your security measures than ever before.
Be Prepared for Bigger Attacks in 2018
Earlier hackers attacked corporate websites just to draw attention. Now, hackers are secretly using websites to indulge in cryptocurrency mining, without attracting the attention of the owners. read more
Ok, unless you have been living under a rock for the whole of last year, we’re pretty confident you would have come across the terms, “cryptocurrencies” and “blockchain technology,” used extensively in all your social circles. Some of you would have even invested in digital currencies, while the big debate continues to roar, “Are digital currencies legal or illegal in India?”
“Should you hold onto your stock of bitcoins or sell them right now, when the prices are astronomical?” “Is it too late to enter the race for cryptocurrencies?” and much more. read more
“You don’t have a choice on whether you DO social media or not; the big question is how well you can DO it.”
Social media has come a long way since its humble beginnings just a few years ago. In fact, with hundreds of millions of users, social networks have the massive potential to help your business connect with your audience instantly. read more
A city that barely existed two decades ago, Gurgaon is today home to 25+ high-end shopping malls, seven full developed golf courses, and several luxury brands like Louis Vuitton and Chanel. Sleek BMWs and Mercedes Benzes ply the lanes. While apartment towers dot the skyline, with more and more coming up every day.
Located just around 15 miles to the national capital, Gurgaon is often considered as the Indian equivalent of the American suburbs... read more
Many people have the false illusion that just because they have completed their website development successfully, hoards of customers will come pouring in. Wake Up!!!
That isn’t how this works. While there’s no denying the fact that a website is the first step to growing your customer base, it doesn’t end there..... read more
Are you a small or medium business owner in Gurgaon? Whether you’ve been in the business for several years or starting just now, employing the right SEO techniques customised for your business is a MUST if you want to outpace your competitors and attract new customers.... read more
Let’s imagine this scenario. You’re a small business owner in Gurgaon. Say you deal with handcrafted ethnic wear exclusively for women. You employ around 10-15 employees to handle different operations of your business... read more
Let’s face it. We are living in a truly digital age. Everywhere we turn around, data plays a huge role. We are always interacting with devices that collect massive amounts of information from us. Right from, where we are to our likes and dislikes, devices are continually mining staggering amounts of data about us... read more
In the last few years, businesses have changed rapidly. It’s no longer sufficient to create a good product or service. You have to spread the word about your product, if you want to improve sales and reach out to a wider audience. This is where digital marketing comes into play. read more
Are you looking for website designing in Gurgaon? You have come to the right place. Here at WebFries, a leading web design company in Gurgaon, we not only create dynamic websites but even help you manage your site on your own. Yep, you read it right. You can create and maintain a website for your business with no prior experience in coding or web design. read more
There’s a new buzzword in town, “Growth Hacking.” You may have heard it thousand times by now, or you may be hearing it for the first time. Whatever be it, one thing’s for sure. read more
Ever since Google announced that it’s making the move to a Mobile-first Index, the entire SEO and web design industry is strife with speculations and rumours. Mobile first index has been the buzzword of the industry for the last five to six months. Amidst this cacophony of noise, it’s easy to get lost and feel overwhelmed. Here in this post, we give you a quick rundown of what to expect and how to prevent traffic loss during and after the change. read more
Any web designer, be it an amateur or a professional, would be familiar with Wireframes and their role in website design and development. Wireframes are skeleton structures that help you plan the design layout of a website or app. They are something akin to blueprints, used in construction and other industries. read more
All software developers worth their salt, would have faced this question at least a few times, “Where do you see yourself in 3/5/10 years?”. That’s a toughie and finding the right answer remains pretty elusive. read more
One of the biggest questions that all new business owners face is, “Should I build a mobile-friendly website or a mobile app first?” Of late, this issue has seen more debates than the other notorious one, “Which came first – the chicken or the egg?” read more
Everywhere you turn these days, you can see a Heatmap. From weather reports to real estate firms – analysts use the wherever there is data. You may think that heat maps are a newfangled invention of the digital age. Ummm, no! Heat maps have been around for quite some time, since the 19th century. read more
Before we head into today’s article, one quick question, “What’s the No.1 reason you approached a website development company to create a website for your business in the first place?” Nearly 99% of you would respond with the answer, “To generate Leads.” Yep, most business owners launch a website to generate leads and improve conversion rates. You may have a great SEO campaign, an efficient page design, optimised design and a stellar UI. But, if you don’t have a well-planned and efficient communication strategy, then you can be sure that the thousands (or even millions) of page views that you generate, won’t lead anywhere. read more
Big Data is quickly reshaping supply chain management like never before. It has a huge role in producing quantifiable improvements in logistics all over the world. Supply chain management and logistics is a complex and complicated process that requires plenty of inputs and statistics to perform efficiently. This is where Big Data and Analytics are heralding the dawn of a new era in supply chain management.
Have you ever searched for a website only to find that it just doesn’t appeal to you? What went wrong? Why weren’t you motivated to check out what the brand offers?
Several factors play a crucial role in determining the appeal and aesthetics of your site. The font style, the layout of the site, the images and the videos used, the way the content is presented – all matter a lot in determining the attractiveness of your web page. Apart from these factors, there is one more element that has the potential to make or break a website! read more
Videos are an important element of your digital marketing campaign. In fact, experts predict that by the end of 2017, videos will represent nearly three-quarters of all content that is shared on the internet.
Now, that you have understood the importance of videos, the next big questions are, “How to make your audience interested? How to make your videos go viral?” One of the biggest challenges facing video makers is that “longer the video, higher is the abandon rate,” meaning viewers don’t watch the entire video and your message fails to reach them. read more
Videos are an important element of your digital marketing campaign. In fact, experts predict that by the end of 2017, videos will represent nearly three-quarters of all content that is shared on the internet.
Now, that you have understood the importance of videos, the next big questions are, “How to make your audience interested? How to make your videos go viral?” One of the biggest challenges facing video makers is that “longer the video, higher is the abandon rate,” meaning viewers don’t watch the entire video and your message fails to reach them. read more
“A Picture is Worth a Thousand Words.” In the online world, a picture can make the difference between thousands of bucks earned as revenue and losing out on sales due to bad photographs. If you want to outpace your competitors and boost your sales, professional quality images of your products are a must. There is no room for negotiation. This is particularly the case when you sell your product online either at popular retailers like Amazon, Flipkart, Shop Clues, and Snap Deal or on your website. read more
If you thought video marketing is a relatively new term, then think again. Video and marketing are like the monsoons and piping hot pakoras. They go hand in hand. Right from the dawn of television, ads and commercials in the form of videos have been deployed by marketers to grab eyeballs. However, it’s only fairly recently that, digital marketers have embraced videos as a vital tool for online marketing. read more
Are you a business owner looking to set-up a website for your brand? As you begin to set up your web presence, you’re faced with some hard choices like – whether to implement a Content Management System (CMS) for your site or to take the manual, hand-coded route.
Before CMSes became popular, web developers had to hand-code the web pages on their machines and upload them via an FTP program to the server. Once, this process is complete, the content is made available on the websites. If a developer had to modify anything, then they would have to redo the whole process all... read more
Can you believe that 95% of graphic design depends on “Typography”? Yep, fonts can either make or break your entire website or poster. You may have carefully selected the layout of your site, chosen the perfect colour scheme, but if your fonts are wrong, you can be sure that people aren’t going to read it. Consider fonts as the all-powerful magical wand that can make a brand instantly recognisable. read more
Whether you’re a start-up owner or a seller on eBay or the marketing head of a giant corporate, there’s something in common for businesses of all statures and nature. They all rely on – words. Yes, words are the most valuable tool in your marketing kit. They can make or break the tonnes of money you spent on an ad. read more
Welcome to a battle of epic proportions! Yep, in today’s post, we are rolling up our sleeves, to find the answer to a pressing debate that has been raging for years. Of course, we are speaking about “PHP Vs. ASP.net”.
On the one hand, we have PHP, undoubtedly the most popular scripting language among web developers with millions of die-hard fans. On the contrary, we have ASP.net, a Microsoft supported platform that runs on any .NET language. read more
Staggering Volumes of Data Rule the Roost
Studies estimate that by 2020, the world will have generated 40 trillion gigabytes of data. That is roughly equivalent to 5,200 GB for every human being on this planet. In simpler terms, we are witnessing an explosion of data like never before. This enormous volume of data is creating an ocean of opportunities for businesses of all sizes. Companies must embrace big data if they wish to survive in the cut-throat competition of today. read more
If there’s one thing that’s common among business owners all over the world, then it’s this question, that’s always running through their minds, “How do I make my business more profitable?” As a business owner, you’re always on the lookout for new innovative ways to cut down operational costs and to increase revenue. read more
Every now and then, a new technology sweeps the field of web design and leaves everyone stunned. Be it CSS, progressive enhancement or of late responsive design, they overthrew existing practices and built something totally new. The latest entrant is automated web design – yes, building apps and sites automatically with the help of AI. read more
If you were to conduct an impromptu survey among your target audience, you would be astounded by the number of people who use their mobile phones as their primary computing device.
In fact, studies state that more than one-third of all mobile users conduct all their work on their handheld device and this includes shopping. read more
Selling online is like fishing – there are tens of thousands of fishermen aka online sellers out there, casting their hooks into the massive ocean of consumers. So, how do you ensure that you catch the right fish every time you cast out your line? Any seasoned fisherman will let you know that using the right bait, the right hook and above all fishing at the right spot is essential to land a good haul. Similarly, when it comes to selling your products or services online, the right website with the right design is crucial in converting visitors into buyers read more
Astonishingly, a single firm has a strong hold over 59% market shares in Content Management Systems and powers a whopping 76 million sites worldwide as of now. Yes, we are talking about the all powerful, Wordpress, the undisputed leader when it comes to website design. Every year, WordPress comes with new and incredible features that draw in developers like a magnet. Last year, we came across a few new WordPress Trends like the one-page sites and hamburger menus... read more
While developing a dynamic website you come across the question what should be the right pick technology for it – CMS or PHP framework. In this blog piece we have shared what they mean and what are the differences which you must consider while selecting the appropriate technology for your business website... read more
Last week we touched upon a very interesting topic i.e. which are the parameters you can consider while hiring a web developer. We share 6 important points so far and in this week, we are going to share couple of more important considerations. If followed well and using your judgement, chances to go wrong are almost close to Nil. Let’s check the furthermore points:.. read more
While awarding any web development project to any provider, you must have some checklist in mind. It’s an important decision to pick the right vendor for your job else things go haywire from the word go. Website creation though is not a rocket science however things go jittery if not handled properly from the start. Now a day with advent of supporting tools even non-technical people can come up with great looking websites however to find one is a tricky part. First question you need to answer is if Freelancer is the choice or full-fledged company would suffice your requirement. Chances to get cheaper solutions are high with former association however be prepared to handle the one-man army and quality may not be up to the mark in all aspects of the website. Second choice may give you a better solution however be ready to spend slightly higher amount considering set of team members work on it. We have prepared a comprehensive list of queries, answers to them should enable you to boil down to the shortlisted vendor. Right decision will enable you to save money, and... read more
Is there a free lunch available? Answer is yes (though few times only ;-)). Google algorithm for search is becoming complex with every new update and its becoming more accurate. Its fetching the results very accurately as per the user search needs. SEO specialists are trying hard to keep the pace and keeping them abreast with the updates. There are plenty of premium products available which are making life easier for fellows however they burn the pocket as well. Big brands can afford it however majority of them rely on the solutions which are quite handy and comes for free. Yeah you read it right, there are plenty of very good tools available online which serves the purpose quite good majority of times and you don’t have to pay a penny to use them... read more
Quite often we are asked the question from our potential leads in Gurgaon that what is the difference in static websites and dynamic websites. Though this question seems to be a straight forward one to many especially from web development field but our experience suggest that wider audience have heard these terms but not exactly are knowing the differences. There are millions of websites running in the digital world and just by having a single glance may not allow you to understand it’s from which category. Thumb rule followed by most of the individuals to differentiate is that if looks quite basic they feel it must be a static site and if its jazzy or of some big brand it must be a dynamic website. This notion is not true always. Let’s understand in this article how to differentiate them... read more
This article is the next and the last piece on very interesting topic which is being discussed in the web developer’s community that what is the trend envisaged in industry and should not be missed. We covered 6 important trends we expect to be part of website design in coming months in our earlier article. In this article, we have covered few more... read more
This year remained an interesting year in terms of which web designing trends evolved and in all likelihood trend is going be carried forward in next 12 months. There are couple of areas where it is anticipated users may not be going for it on their website and there are few which will remain part of web trend for sure. Technology is evolving and so are the designers, developers. They are picking the new trends with enthusiasm and as an end result, customer is getting benefitted from it. Let’s check out the web trends we are anticipating to become part of the websites being launched in next 12 months... read more
I am a diehard fan of cricket, while growing up in school and during college days I was an active participant in the ‘Team’. It took me no time understand it’s a team sport and single handed I can do limited things. To get best results, culmination of team best effort only can deliver the results which are good and on consistent basis. If everything is on the shoulder of one person or its expected single person will yield results for the team always-I would have been living in the fairy’s world. When I stepped in the Corporate world, I realized again it’s a team effort which makes your company and you a winner. Better the team, better are the results expected. And you need a leader giving the right direction to the team... read more
Webfries is in the business of Website designing, mobile App development, digital marketing etc. from last 3+ years, we have had several challenges to overcome before reaching to the top position in the Web Agencies serving the customers both in India as well as abroad. This post is drafted sharing our experiences like what were the main challenges we faced and how we overcame them to become what we are now. This article will be very handy to anyone who is planning to enter... read more
Off-lately instances of hearing the products going viral is quite frequent. In this article we have covered what is the secret recipe which makes it happen. Is it a piece of luck or a good strategy? Answer is the later one. If certain fundamental rules are followed, chances of getting the attention and that too at rapid speed becomes high. If you have seen the movie “Social Network”, product when first launched in college, it caught the attention like a wildfire. Off-course in the product itself basic ingredients were there which made it happen... read more
Thanks for such an encouraging response to our last blog, in continuation of it we have shared further more points which will make your marketing efforts more robust and more meaningful. Without wasting any more time, lets run the:... read more
Start-up culture is mushrooming fast in Indian subcontinent and ideas have started becoming a reality. Generally, if idea is good and traction comes for their product offering, it is expected that company should grow fast across the different geographies. Marketing cost is to be controlled so that with limited fuel company can grow fast in different territories with wisely decided marketing budget... read more
Webfries is in the business of Website designing, mobile App development, digital marketing etc. from last 3+ years, we have had several challenges to overcome before reaching to the top position in the Web Agencies serving the customers both in India as well as abroad. This post is drafted sharing our experiences like what were the main challenges we faced and how we overcame them to become what we are now. This article will be very handy to anyone who is planning to enter in... read more
If any web application developed doesn’t follow the stringent and comprehensive test schedule, it’s bound to face lot of bugs later on. Thorough testing in any project is very important. It makes the final product bugs free and gives a great user experience overall. Testing procedure has few mandatory checklist items which are covered in this article. .. read more
Is there any relation between IoT, big data and cloud computing? If it exists, why cloud is an important piece in the architecture which will make the other 2 technologies grow exponentially? As you know Big data is basically to analyse the huge amount of data and make sense out of it and IoT is internet of things or connected devices. These technologies are becoming a norm now as cloud has proved to be an amalgamation ground for it... read more
Artificial Intelligence (AI) has taken off like never before – As per Moore’s law, chips are getting better (dense) with every passing 24 months and robots are becoming smarter with time. Writing is on the wall that by end of next decade lot of jobs in different sectors will be catered by the machines. While reading on the topic, I had an urge to check if AI will have an impact in designing arena as well. Sounds too sci-fi however worth checking it. Its glaring evident now in a decade’s time, designing field will not remain untouched with AI for long. Companies have started evolving it and plan is very much ON to take it the next level from the CMS (Content Management System) platform which is available... read more
It gives an awesome feeling when you get the WordPress website made which looks amazingly good, your friends appreciate it and best part is you can change the content in future as per your whims and fancies. Life is so good now, isn’t? But just wait, does the site loved by google crawlers? Do they want to index it well on the search listings? ... read more
To make Err is human, however if those can easily be avoided, you must plan to get them rectified. Your company website which is face for your brand in online world should be without flaws (at-least known ones). Flaws doesn’t mean problems which exist in grammar or spelling mistakes, it’s the important ones which we are talking about. Without wasting much time, let’s review what the design mistakes which you must avoid on your website... read more
Does your website talk? Is it reflecting the personality you have as an individual? You have a colourful soul, is your website equally portraying that? We as a web development company in Gurgaon picks up the website designing project with the assurance to deliver 100% results as per the customer satisfaction, however there are few instances where customer feels output is falling short by some distance. We then understand more about the end user and try to replicate the personality of them on the site, it’s been seen in majority of the cases website is gladly accepted by the end user... read more
Internet world is with full of E-commerce platforms now, majority of products and services have started selling on digital world. Importance of it doesn’t need any mention. Packed space doesn’t mean that tricks of the trade are very common. It still takes a lot from the designer and developer to come up with great results and create a unique identity in the domain. There are multiple things considered while developing an e-commerce site right from design, development, keeping it safe and secure, rugged hosting etc. These silent features make your website speak loud in the cluttered market and ultimately making you a winner. read more
Social media and SEO are the two key approaches through which a business can be identified uniquely in the market. Boosting SEO for your site has a great intervention and association with the social media practices. Brand growth and website search optimization, both can tremendously be increased by practicing the skilled use of social media. As there is a great increase in the number of social media users, this has increased the ability to boost the SEO of any website which can further affect the Google ranking positively. The following practices are found to be successful for boosting the SEO of your website. read more
We have numerous digital marketing ways to get the customers on board, do you know email campaigning is still one of the most effective ways to get the best output for every penny you are planning to spend. If visitor/ customer has signed up for the newsletter by visiting your site, it means your website, products and services have a relevance in their mind, now with regular newsletters to them will make sure that in their next related purchase you are on top of the list amongst the providers. However, job is made easier but still not completed. Optimize your email marketing campaigns well so that you get the best out of time and money which you are going to offer, we have suggested some of the best optimizing means which you must consider next time. read more
Presence of live chat on an ecommerce website is like a receptionist sitting at a company office or a salesman standing at the doorway in the brick and mortar shop. Enabling live chat functionality on your website allows customers to chat pertaining to your business in a real-time basis to ask queries, get information and build assurance during their shopping experience, while improving conversion rates for your business. It is mandatory that live chat agents cooperating on live chat should be well qualified about the in-house services or products which are being offered through the site. Live chat plays a major role in hand holding the customers while they navigate across the website trying to find products of their interest. read more
India’s pride, an ethical and principle oriented entrepreneur has picked up the torch to lead the start-up movement following Modi. A man who believes indian products demand a global recognition, has been setting up business meets with collared teas and patched jeans to hear their story. The multi-millionaire who glorified indian economics, swirls around to build yet another fort playing with young cards. If you have an idea, simply email him and you might get a chance to meet and impress the genius himself. read more
This is the most overlooked designing phenomenon overall. Designers have taken deeper plunge into designing aspects and usage of the right colours, very recently and the virtual transportation across the site, might need far more insistence. Your organic visitors tend to dump your website forever in case they feel lost and not seem to GPS they wish to be. Use simple navigation tricks to have your visitor waltz around your site comfortably. read more
This is probably the worst nightmare of any web developer. You have created one hell of a website and there can be one-night lamb that can keep you awake past midnight – is my locker and my website safe? To answer your first doubt, please open a bank account and to answer your second doubt, follow the steps and erect an iron wall around your site. read more
User Interface and User Experience play a key role in your viewers’ instant judgement about the website. The digital presence of a brand and its impact is ruthlessly dependant on these two factors. While user interface are two balls of the same court, it is important for them to synchronise their way through the viewer’s mind to create a memorable online experience. While coders have been playing with interesting tools to surprise their web visitors, there are 5 such tools that can undoubtedly win repeated clicks for you! read more
We can associate colour with an emotion, for example, I feel blue. Colours play a dominant role in our daily life, starting from top or tee we pick for the day. Why do we pick a certain shade a certain day? It has been proved that the colour of the garment we choose directly reflects our persistent mood for the whole day. Have you had that one friend whom you have never seen in any other colour except black? As gothic it may sound, this person may tend to be a closed book who has very few words to say. Keeping this in mind, how important do colours play a role in the website you are building - a mighty big one. read more
Stay put at the spot where there is crowd irrespective of whether you are a start-up or a well established concern; to elaborate further, the crowd being your potential market. Since social media has ideally consumed its way through our lives and has become one with our sandwich, tea and cookies, we can label it as a basic need. All media platforms show a person’s presumed closed knit circle in one click. What more do you need? Even human being has varying degrees of self obsession and social media is a great outlet to promote oneself as an individual. How does your brand fit in these self-oriented online communities? read more
Is it just me or we are done with website designing in the most mediocre fashion with the most predictable formula. Hello to all my geeky friends, as a typical 20-hour browser and clueless about web dynamics, I invite you to take a good read at website designing trends that will be bloom in the year 2016. Be prepared for lot of changes to impress the next-gen-internet-addicts. read more
Probably the most saturated job in India. “Hi, I am a web developer”. Well what else is new? “I have 5 years of experience” So do 1200 engineers joined the same course 5 years ago. This field requires immense experience and continuous learning and however, why does the customer experience lacks a 5 star rating? What are the top 5 common mistakes done by these engineers that make the users click the X in less than few minutes? read more
Y2015 belonged to Digital Marketing, on a global level it has gained the acceptance of a very effective means of marketing and reaching out to the customers. There are surplus activities being done by marketers based on their understanding-some remains effective and some remains an eye wash. We have prepared list of digital marketing activities checklist which has proven to be very effective in reaching out your target segment. read more
Your website is very attractive and you have awesome newsletters to share every month however challenge you face is that you don’t have enough email ID’s subscribed on the site. Reasons? Are you offering enough freebies which tempt the potential readers to subscribe for the newsletter? Are you providing temptations like some important download, usage of calculator, report or a promo code for discount? read more
Digital marketing has become an important term in Digital dictionary. What exactly is Digital Marketing? As per Wikipedia “It is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers.” There are lot of activities required in it to make it a complete package. Let’s run the most important ones which you can use in the campaigns and get customers in plenty for your products and services... read more
You have a great looking website in place, it’s very important to understand if proper quality checks are done and if things which are hidden on the site which you can easily miss are creating problems. As wisely said, all that glitters is not gold, similarly website that has the spark may have some deficiencies behind it. Not to worry, we have listed few quality checks which you can do on your site... read more
Technology is not only about new applications, wires or fancy camera the appearance and design of the product play a vital role in the success of a product. In short the products design should be glance able. The term is used a little differently for the watches and wearables. Glance ability doesn’t necessarily mean to reduce the interface to the basic level with just simple visual feedback; it means to figure out the real needs and wants of the user or the wearer. Interaction with the wearables is mostly dependent on the other senses such as looking, hearing, and feeling. Many designers think that the output and input function of a wearable or a watch is non- visual in today’s date..... read more
Today, more individuals are getting to the Internet on their tablets and advanced cell phones. Today's web user could be, actually from anyplace. They may be searching your site from the traveler seat of a moving vehicle, strolling down the road, or holding up in line at a store. They could be utilizing one of a large number of diverse devices. The one thing that they will all have in like manner is that they will have little persistence for a clunky site. So company web sites must be accessible from device of any size. There are many website development company in India, who are extremely capable in creating responsive designs, mobile friendly websites, table-less designs and animation based designs.... read more
Almost every 2nd individual is in love with coffee or tea. It is obvious to get addicted with coffee as it can reveal stress, sharpen your focus, helps you to stay alert for long and makes yourself fresh instantly. Now a day’s coffee is one of the essential parts of the programmer’s culture. If you remember java logo than you might be aware with the coffee cup image portrayed on it... read more
Couple of years back if somebody would have suggested that small device stripped on the wrist can be used for talking, surfing interesting articles, monitoring your heart beats it would have sounded straight out from a sci-fi scene. If this question is asked today, it will sound a normal thing... read more
Very recently biggest news in Web world came from none other than “Google”. Google stocks will be reassigned to a new holding entity which is Alphabet. Don’t miss checking the domain name www.abc.xyz , very interesting indeed. What is the core reason for making such a move considering world over Google is considered synonym of Search and people know the brand by heart?... read more
Analysts and Gurus are predicting that opportunity size for connected devices would be between 20 billion to 30 billion units. This sort of sheer size makes it important to understand what is Internet of things (IOT) and world over tech companies are going gaga over it... read more
Let’s start with WHAT is digital marketing- Digital marketing can be defined as a function that broadly deals with tactics to involve customers with online promotion. To deliver favorable content, value and achieve customer relationships, digital marketing creates an ongoing, automatic relationship between brands and their audience. Lot of times digital marketing companies bank on blogs and social media essentials in their websites to get the traffic. PC’s, Lappies , tablets and smartphones play an vital role in digital marketing... read more
Hey, is your website sounding sad? Let’s check out 5 signs that your website may need a makeover
In our last blog we shared points what are the designing parameters being considered by the website in 2015, in this blog we are checking reasons to evaluate if your existing website needs a revamp so as to make it as per the latest trends. Your website is your face towards the customers who connect to you digitally hence it’s important to keep your website improvisation proper... read more
If you are a business owner and think digital marketing is not of much use to you, it’s a very high time you shall give serious consideration to it again.
It’s noteworthy to share that AD spending on the digital world is more than advertising on television and cable networks. More and more consumers are connecting with their favourite brands through different digital marketing channels... read more
We are in mid Y2015 and from last 6 quarters websites in making are seeing a trend, this is adding spice in it and looks are very much in. Below factors if considered add lot of zeal on the website. Website designing and development has just not remained a Web developer’s job, now graphic designer, content writer also play a very significant role in the team. Each font, color, structure etc. has a relevance. Let’s see what it takes to have an Ooomph effect on your website!... read more
Organizations are looking for means to collaborate more and more effectively so as to get maximum utilization out from each team member. With so much data flowing around between team members in the form of mails and cloud storage, it’s becoming a challenge to keep a proper track of who’s who of every bit and byte. Digital world has several cloud storage companies and on top of them file sync players are making it more competitive landscape. It’s worse when it boils down to the price cuts to acquire the customers. Let’s check out in which direction work collaboration features are evolving... read more
You have a local business and you are happy catering to your reasonably profitable customer base. Word of mouth is your biggest advertising media and you rely on you loyal customers to spread that for you. Your marketing strategy is limited to a few hundred of pamphlets and one or two sign-boards, read more
The startup ecosystem of India is changing day by day and this evolution has caught the fancy of the investors worldwide. Every now and then, a success story like ‘Postman’, Flipkart etc. find its way to the first page of the business newspapers. The land holds more promises and this evolution will result in raising of more giants... read more
We would have loved to keep in your own sweet paradise of the dream world and would have out rightly said, “No, Google loves all, brands and others alike”. But we are your well-wisher and would like you to wake up to the truth, which is, Google prefers Brands. Period... read more
Social media and technology have transformed into the new-age superheroes that have mind-boggling powers which when used properly will have an incredible effect on your business. Enough to cement a brand’s complete attribute and temperament whereas giving a platform of engagement with customers, each will boost sales and promotional activities and produce unmatched results... read more
You are the new kid on the block, the latest addition to the ever increasing list of startups. You have big dreams and want your brand to be one of the greatest. When you ponder about best branding, Coca Cola’s distinguishing red and white lettering, Adidas’s three stripes, Nike’s swoosh likely come to mind. But you are a small business, thinking about the huge level of investment that’s been poured into these iconic images can make the thought of undertaking your own branding initiative seem prodigious... read more
2015 is all set to go down in the history of Internet revolution as the year of ‘true globalization’. You will need to prepare yourself well in advance, if you wish to jump on the bandwagon. Let us explore the 3 reasons why ‘now’ is the time to kick-start a physical product business online... read more
Your office is about to get a new coat of paint or your retail space is undergoing redesigning, there are lots of thing to keep in mind and your facilities department is in constant touch with the vendor to get the job done. Is that really about this only ? There is one very important factor that is often overlooked. It is the... read more
Most of us think that mobile apps are exclusively for big name brands like Flipkart and Citibank. But this conception is not true. More and more small and mid size businesses are getting on to the ‘App’ wagon, understanding that an effective mobile strategy includes more than just a mobile-friendly website... read more
You would triple your revenues by opening a twitter account
One blog and you would be the next on Oprah
The run-of-the-mill jobs are not what is making the new generation go heads over heels. Entrepreneurship is the keyword for the youth between 25-35. Steve Jobs, Jack Ma, Sabeer Bhatia are new age messiahs and the youth is taking to the idea of setting up an own business with a cult-like passion. These role models have encouraged people to enhance their risk-taking abilities and everyone is in the search for one big idea like the three wise men were searching for Jesus... read more
Web Design and Search engine optimization go hand in hand when it comes to a successful website. The Design of a website is the art of providing information to visitors whereas SEO acts as gallery which can be searched by the leading search engines... read more
There would be no Indian in the whole world who would not be knowing that the Cricket World Cup is on these days. We are a cricket crazy nation in the first place and on top of it, we are the reigning World Champs. So, not knowing about the World Cup is a blasphemy for an Indian... read more
India is on its way to becoming the world’s fastest growing e-commerce market if current projections are to be believed. This growth story is being fueled by healthy investment activity and the swift increase in internet users who have gone up from 50 mn in 2007 to 300 million in 2014. This figure is sure to go up as 80 mn more smartphones found their way into Indian hands, last years... read more
Building a website may sound a child’s play, but the real catch is to make it practically usable. This is made possible with right cooperation and understanding between an entrepreneur and the chosen agency. The website is part of your brand strategy and reflects how you conduct business and think of your customers, both online and offline... read more
Getting big things done before you leave for the office in the morning can put you one step ahead of your dear and respected competitor and closer to the success you desire... read more
Last week we got the much expected and awaited news of Kiran Bedi joining Politics (at last!!!). The move was on the cards anyways and it was just a matter of time. She is now openly pitched against Kejriwal, whom she criticized for choosing the way of politics to mend the system. Now, both the crusaders of 'corruption-free India' have drawn their swords at each other . But if we remove this lid of confrontation, we could smell something brewing in Delhi. Did someone say 'change'?... read more
The year 2014 has been a mixed bag year of turbulences and reforms for the Indians.
The landmark event has to be when the entire nation was glued to the TV screens watching Narendra Modi taking the oath as Prime Minister and finally the “Ab ki baar, Modi Sarkaar” milestone was achieved... read more
The incident of the recent self proclaimed Godman, reassured the fact that “We are not God loving people, we are God fearing people” Yes, you must have heard this line in a popular movie. And that’s proof enough that people are not unaware about the authenticity of such self stylized babas. read more
As I approach my car I look behind to see if someone is following me. I turn on the central locking as soon I am seated. I purposely take busy roadways, knowing I have a child waiting for me at home. I see autos with 1098 – women’s helpline written on their rear. And I start to think, I would probably be calling that number after getting victimized. Sure, that’s a consolation. The radio stations are abuzz with debates and feedbacks from the general public with yet another December rape case. A woman on her way back home from work takes a cab – an obvious option for “anyone” wanting to get back home. And the cabbie – who has previously been jailed for the same crime – commits it without any shame or remorse. read more
Is it his technique, his character, his timing…YES, all these elements were there but the most important thing is longevity. Just is being there in the middle on those 22 yards for 24 years, doing the same thing over and over again. read more
I am a big cricket buff. While setting up the business of Webfries and Saymedi, I have some unusual findings which can relate to cricket!!
Starting a business is like batting in England in overcast conditions. When you come out to bat, the ball would bounce, swing and seam. The batsmen would try to make contact but would end up playing and missing and all the opponents around would be laughing and saying “oohh that was so close”. read more
Directed by Raj kumar Hirani and produced by Hirani, Vidhu Vinod Chopra and Siddharth Roy Kapur PK is a Hindi movie scheduled to be release in December’ 14. It stars Aamir Khan, Anushka Sharma, Sushant Singh Rajput, Boman Irani and Sanjay Dutt.
This is one of the very few times when marketing team is banking heavenly on Movie posters facilitating promotions to go viral. read more
Flipkart has received $1 billion in fresh capital; it was valued at nearly $7 billion in the latest round of fund raising!!! These are just not numbers, THESE ARE BIG NUMBERS and certainly mean a lot for Indian internet industry.
Flipkart has turned the page and the sheer size of the latest fund raising puts pressure on rivals Snapdeal, Shopclues and Jabong to attract hundreds of millions of dollars to run the show now. read more
Your Company logo is a symbol that makes your company unique. Your company logo represents your company. Many companies are known across the world by their logo. A logo plays a great role in building a relation between clients and the company. Logo designed by Professional helps you get noticed in this competitive market. Having an amazing unique logo design for your business is a key way for establishing yourself as a unique brand. With one image that is logo, brand perception is set about the organization. Needless to say it leads to more business and recognition. read more
We are continuously searching for ways to be the best website design company possible. Our mission is to not only deliver an amazing website, but also to make the complete process of building and delivering the new website as simplefor our clients as possible. read more
It takes a lot of online marketing exercise and search engine optimization to make sure your website attracts customers. If your website is not making money despite your best efforts, what can you do?What to do if your website has traffic, but it is not converting in to money. Conversion is the second most important part of online marketing—traffic is the first. read more
A high quality website does not just mean launching a website and forgetting about it. Websites take maintaining and updating to keep them working to your advantage. To know how well your website is performing for your company, it is compulsory to perform a website review.
Using this information and feedback can help you determine what needs to be done in order to increase search engine results and overall website visibility. read more
Many companies still have a question in mind whether to invest in brand building as a focused area or to keep it as a side activity. To understand the importance of branding activities we need to first introspect the activities involved in brand building and its impact on one’s business. read more
Today, mobile apps are in demand. These can easily be downloaded through a mobile and used for different purposes. Most of people around the world use them for business and day-to-day activities. Some businesses can use mobile apps to promote their brand and access a new market.
Let’s face it; this is a time where people all over the world are continuously on the go... read more
Google search engine is the most usable plateform where you can promote your business and track people easily. When you use their social network for your Internet promotion, boosting your Google search results becomes easier... read more
Are you thinking of making a video to promote your business? Is it the right way? Will it burn my pocket? Who will make it? And so on…so many questions but answer is quite simple, YES you need it for promoting your business and there are multiple people like us who make quality online videos and that too at comfortable... read more
Being User Experience designer is a very competitive profile. To be a master of visual layout, information flow, graphics designing, coding, user interaction, usability and else is certainly not a easy task. End to end activities involves several layer of multiple intelligence like graphics, sociology, industrial design etc... read more
Designing Logo is a complex process in which truly an image speaks more than thousand words. One image can reflect the company, brand, products, culture, vision etc. Good designer conceptualize the logo design by understanding the parameters company likes to reflect through the logo. Since in conceptualizing stage... read more
Google keeps on changing the algorithm and its impossible for any one except Google to be sure that the measures suggested by them are the most accurate ones for getting traffic to your website. In off page activities, link building still holds relevance. In my write up today I’m sharing some best proven techniques which can be used to for Link building... read more