If there’s one thing that’s common among business owners all over the world, then it’s this question, that’s always running through their minds, “How do I make my business more profitable?” As a business owner, you’re always on the lookout for new innovative ways to cut down operational costs and to increase revenue.
All business owners agree that a strong presence online is essential for a business to flourish in the internet era of today. When it comes to marking your online presence, just any random haphazard website won’t do. Your website needs to project a professional and eye-catchy design to make your business appealing to potential and existing clients.
Many business owners try to cut costs by opting for website templates rather than going in for a completely customised web design. Join us, as we look the factors that help you decide between custom web design and templates and find the right fit for your business.
Factor #1: The Cost
This one is a vital factor. If your budget is low, then sticking to a template based design is your best choice. Template based web designs are easy to build and don’t take much of development time, since the architecture if already laid out and all you have to do is build on the existing layouts.
However, bear in mind that a template based design has certain limitations and it becomes pretty expensive to include additional functionalities later on.
Pro-Tip: If cost is your limitation, then you could develop a temporary, basic template based design now and once you have sufficient budget, you can go in for a customised design later on.
Factor #2: The Power of your Brand
If establishing a powerful brand image for your business is your top priority, then a custom designed website is the perfect fit for you. This is because branding has more to do than just pretty imagery. It’s about establishing a powerful connect with your customers and earning their loyalty and trust. You can’t meet these goals without addressing the specific needs and requirements of your target audience.
The best feature of a custom web design is that you have a blank canvas, to begin with. There are no architectural restrictions, no image or content limitations and absolutely no need to fit with the pre-built template.
Pro-Tip: Customers are more tuned to brand values than ever before. If establishing a strong brand image for your business is your priority, then go for a custom built website.
Factor #3: User Experience
Choose a custom web design if you wish to focus on optimising user experience. Today’s users are highly varied and visit a website from a range of devices like Smartphones, tablets, laptops, netbooks and desktops. Your web design must be focussed on making your site optimised for viewing on devices of all sizes and types.
A bad first impression means that you have lost a potential customer forever. Hence, it’s highly critical that you get it right.
Building from scratch helps you to match your business objectives with the design. For instance, if your goal is to get your customers fill up a request for a quote, then a custom design can help you subtly guide your audience from the home page to land on the free quotation page. With every click or touch, you can optimise the design to strategically guide your target audience on the intended path.
Pro-Tip: If you want to convert casual visitors to potential clients and to get them hooked, then a custom-built website is the way to go.
Factor #4: The Time for Build
If you’re in a time crunch and you want your website up and running as soon as possible, then a template based web design suits you. Custom based designs, on the other hand, require plenty of collaboration and designing to develop.
When you choose custom designs, you have to spend time on industry research, understanding the market requirements to find the ideal website architecture to match your requirements.
With template-based design, you can jump directly to the designing phase. After that, all you have to do is develop the tailored content, customise the look of your site and optimise the code for improved performance. You’re all set to go.
Pro-Tip: If you need a site for your business up and ready as soon as possible, then choose a Template-based web design.
Factor #5: Scalability & Performance
If your site is an e-commerce store or other types that require you to add on functionalities and features periodically, then working with a template-based design becomes difficult over time.
Readymade, template designs mean that they are one-size fits all. This translates to an additional load of features that isn’t needed for you. This means you have to worry about plenty of extra codes, increasing the chances of coding conflicts and reduced optimisation.
One of the drawbacks of template based design is that your site is saddled with dormant features that will increase your load time and reduce performance.
Pro-Tip: If you want improved performance, scalability and better compatibility, then a custom based design is your best bet.
The Bottom Line
When deciding between a custom design and a template based design, always figure out your priorities. If you want your website to stand apart from the rest and offer the best user experience, then go in for custom web development. On the contrary, if you have cost and time constraints, choose template based web design.
Webfries is the leading website designing company in Gurugram which can help you with the web development on both customised sites as well we are very well versed on making sites on standard template. Looking forward to discuss on the next business opportunity with you. We are available at 124 4382-633 | www.webfries.com.