CAREER IN WEBFRIES

Qualification

Graduate- Any Specialization

Key Responsibilities

• Optimize copy and landing pages for search engine marketing.
• Perform ongoing keyword discovery, expansion and optimization.
• Research and implement search engine optimization recommendations.
• Research and analyze competitor advertising links.
• Develop and implement link building strategy.
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Work with editorial and marketing teams to drive SEO in content creation and content programming.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

Requirements

• Proven SEO experience.
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) will be a bonus.
• Experience with A/B and multivariate experiments.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Knowledge of ranking factors and search engine algorithms.
• Up-to-date with the latest trends and best practices in SEO and SEM.

Experience – 2+ years’

If you like resolving tricky problems with simple solutions, you’ll love to be part of our growing team.

Have got a great idea? Let’s work together to make it a reality!!! Yes, We are a small team, however growing fast with each passing day and month. Small team work culture is propagated and will sustain once when we are in the next league.

Every team member gets a chance to groom in their core area and also cross functional sessions is held making each and every one competent about other areas as well. Depending on the interest level, customized training is imparted.

We work hard and play harder. While we focus on getting job done in office, we also give time to our family, friends, and hobbies. We make decisions every day; everything we say and do is the result of a decision, whether we make it consciously or not. The best decisions are generally taken with Happy Minds!!! Time to time we keep on holding team events like lunch outside etc.