7 Proven SEO Tactics to Grow Organic Traffic & Drive Conversions
The challenge for any business – online or offline – is to ensure that customers who search for a product or service like yours, land at your website and not at your competitors. Here, in this guide, Webfries, the leading SEO services company in Gurgaon, share 7 proven and tested SEO strategies to increase organic traffic and drive sales.
Let’s get started.
1. Improve User Experience on your Site
Let’s start by asking you a question – what do you think is Google’s primary goal as a search engine? The answer is – to direct users to the best possible results for each query.
And, how does Google achieve this goal? By showing sites that are of high-quality, when it comes to user experience.
If your site is old, amateurish, outdated, slow to load, and doesn’t contain the relevant information, then you can be sure that Google will rank you down. The factor that matters here is the bounce rate. Bounce rate is the number of users who land on your site and return to the Google SERP page, without any interaction on your website. The higher the bounce rate, the lower will be your Google ranking.
How to improve the user experience on your site?
Make your website easy to read. You need to focus on optimizing content for readability. Here are a few tips to help you improve the readability of your website.
Write high-quality content
Keep your paragraphs short
Mix sentence lengths
Add bullet points, stats, infographics, etc.
Avoid too much text – break it up with the right amount of white space
Include high-quality images
Use tools like heat maps, scroll maps, and confetti maps to identify areas on your site that need to be tweaked for a better user experience (UX).
Increase site speed – Did you know that site speed is an official Google ranking factor? The faster your site loads, the better it is for SEO. There are plenty of tools to help you test your site loading times. Ideally, your site should load within 3 seconds for the best results.
Improving user experience on your site not only helps in increasing organic traffic but also helps in increasing conversions.
2. Optimise for Voice Search
We have been telling this for quite some time now – the future of search is voice-driven. So, you need to focus on voice SEO strategies. At the outset, it may not look like there’s much difference between voice and text-based search. But, there are marked differences.
For example, a text searcher may search for “digital marketing companies in Gurgaon” whereas a voice searcher may ask, “Which is the best digital marketing company in Gurgaon near me?” The vast majority of voice searchers are in the form of questions and hence the answers are most likely to be pulled from featured snippets.
Here are a few tips to optimize for voice search,
Writer content tailored for featured snippets
Use long-tailed keywords
Use location-based keywords
Use structured data (schema mark-up)
3. Design your Site for Mobile First
Today, a stupendous majority of all searches and over half of all online purchases happen via mobile. And, the numbers are sure to keep on increasing. In March of last year, Google announced that it will use its mobile user agent to crawl websites. What does this mean for you? It’s more likely that the mobile version of your site will be crawled and indexed before your desktop site.
So, you can no longer keep a mobile-friendly design on the backburner. It’s the most important factor for SEO ranking and growing organic traffic.
4. Focus on Topic Clusters more than on Keywords
You can no longer expect your content to rank on the first page of Google, by focussing on keywords alone. It’s not just about keywords, but rather about the context of how these keywords are used.
Here are two points to get this right:
i. Create content that matches user intent
Let’s explain this with an example. The keyword “Android” has multiple meanings, depending on where it is used.
It can indicate users who own an Android smartphone and looking for help with it
It can also denote robotics enthusiasts who are searching for information about Androids
Without understanding user intent, you are likely to miss creating the right content that matches your target audience. So, start by delving deep into the persona of your audience and creating content that matches their intent.
ii. Organize Content on your Page into Clusters
Here’s how to do it:
A pillar page – This is the top-level category. Think of them as the most important page on your site.
Cluster pages – These are pages that link back to the pillar page. They generally provide answers to questions related to the pillar page. They contain in-depth information on topics related to the pillar page.
This method of content organization helps you tick three crucial boxes:
It satisfies user intent
It makes your site a trusted resource on the topic
Each of the cluster pages can rank individually, increasing your overall visibility and ranking
5. Make YouTube your Ally
If you notice the SERP page of Google, then you can find plenty of YouTube videos in the search results. Did you know that YouTube is the second most popular website in the world? And the second largest search engine?
The enormous power of YouTube cannot be ignored. Granted video marketing is not for all niches, but it can give you great results. Here are a few tips to get started with video marketing:
Make your marketing videos SEO-friendly. Craft a compelling SEO-friendly title that hooks the audience. Use words like, “How to,” “Tips and Tricks”, etc.
Use keywords at the start of the title and separate the sub-heading using a colon.
Grow Organic Traffic: How to make your site rank high on Google?
Focus on the video description. Think of it as a way to let Google crawlers know what’s there in your video.
Create playlists – break down a particular topic into a series of videos.
6. Hook in Local Searchers with Specific Landing Pages
Can you believe that nearly 1 in 2 Google searches (46%) are from people looking for local information? It can be about:
Searching for local shops
If you’re a brick-and-mortar business, then local SEO has a huge potential to draw in your target audience. 72% of all people who search for a local business visit it! Here are a few tips to get local SEO right:
Double-check directory listings – Google relies on these data aggregators to fill in the information. So, make sure that your business data is captured correctly on local directories like Just Dial, Yellow Pages, etc.
Google My Business is a free listing service from Google. Make sure to include all the latest information like your latest opening hours, payment methods accepted, and more.
7. Track your SEO Performance
Tracking the performance of your SEO strategies is key to improving them. Here are a few questions to analyze the performance of your SEO techniques:
Which content connected and engaged your audience?
Which page on your website are the most (or least) visited and why?
Which part of your site has UX issues?
Which SEO techniques resulted in improved traffic?
Using tools like Google’s Data Studio, and SEMrush can help you analyze SEO performance.
SEO is Rapidly Evolving
As a business owner, you need to ensure that your site has an edge over your competition to pull in organic traffic. Make sure to focus on the basics: high-quality content creation, better user experience, as well as the technical side like site speed, schema, and backlinks.
Remember SEO results take time. They don’t happen overnight. But with the right strategy, you can continue reaping the results of your SEO efforts for a long, long time. If you’re looking to create the most effective and budget-friendly SEO strategy for your business, get in touch with Webfries, the most trusted SEO services company in Gurgaon.