Webfries (Gurgaon – India)
403, 4th Floor, OCUS Quantum,
Sector-51, Gurgaon, India (122003)
+91 124 4373-413, +91 124 4382-633
We’re often asked, “Is email marketing alive? With plenty of newer marketing platforms like social media marketing, display ads, should we spend on email newsletters?”
In short, a big YES! Email marketing is as valid as ever, and even more. Here are a few numbers to convince you:
Now, as a professional Email Marketing Company, we’ve established that email marketing is very much alive and thriving, we turn our attention to one key aspect of email marketing – database management.
If you’re hearing this term in connection with email marketing for the first time, worry not! We explain all that you need to know on the topic of sans jargon. Let’s get started.
Email is an effective way to reach out to your existing customers as well as to target potential customers. Make use of the following steps to build a database of relevant email addresses.
Apart from just having email addresses, you can also use this database to effectively categorize and segment customers. The email database can provide you valuable insights into who your customers are, their age and gender and other demographic details.
Having an effective email database is an easy and low-cost way to enhance your marketing campaigns. Simply put, email marketing can be described as the workhorse of digital marketing. It’s an effective way to boost brand awareness, reduce acquisition costs and to improve conversion rates.
Simply put, an email database is a collection of the email addresses of the actual and potential customers of your business. You can build your email database by collecting the email ids of people whom you think would be interested in your products as well as consumers who have already purchased products from you.
Additionally, you can purchase an email marketing database from an Email Marketing Company to be used for your marketing campaigns. However, these are not as useful as email addresses directly acquired by you.
Your list of email addresses is stored in a CRM (Customer Relationship Management) system or an email delivery software service. This program sends out bulk emails to all your customers.
As mentioned above, email marketing is one of the most effective forms of marketing. The conversion rates from email marketing are higher compared to other popular forms of digital marketing. Here, by conversion rate, we refer to the number of people who actually open the email newsletter and go to purchase a product from your company or look for more information on your products and services.
According to a campaign by Adobe, digital users are addicted to email, and 1 in 2 millennials even check their emails from the bathroom. And nearly 50% of users prefer emails over other marketing touchpoints.
To reap the benefits of email marketing, you need to work on building an email address database that is as extensive as possible.
Having an email database:
Now, that you understand the importance of having an email database of your customers, the next big question is,
There are several methods you can use. Here are some of the popular ways:
Users who would like to receive information about your products or services can enter their email address here.
Include a pop-up on several pages of your site, encouraging site visitors to submit their email addresses to be the first to know about your latest product launches, offers, and other news.
Encourage your followers on Facebook, Instagram, and Twitter to sign up for your mailing list by announcing giveaways or other contests.
Use a visitor notebook to get visitors to your physical store to enter their email addresses in it. You can then enter the email addresses from this list into your database manually.
You can purchase a list from third-parties. If you do take this option, make sure to purchase a list of customers who are most likely to be interested in your products.
If you decide to take this route, make sure to consider the following factors:
Once you get the list of emails you will need to store it in a database. You will be using this database for all email marketing campaigns. You can use any CRM program like Salesforce, AWeber or any other program for this purpose.
Populate your database with the following information about your customers:
Apart from this basic information, you can include any additional information about your customers if available.
Now that you’ve built a customer database, it’s time to put it to action. Here are a few ways to utilize your database to boost business.
As you can see, having an extensive email database helps you reach out to customers effectively. Use the tips listed on this guide to start building your email database today.
And, if you need help on getting started with email marketing, do give a shout out to our team of enthusiastic digital marketers. We are one of the top Email Marketing Company in Gurgaon who can run a super awesome email marketing campaign, that will make heads turn.