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“A great SEO strategy starts by placing yourself in the shoes of the user. You have to ask yourself if the content is solving the user’s needs, makes your brand feel trustworthy, and offers your users an enhanced user experience. If you manage to check all these boxes, then you’ve got a winning SEO strategy.”
One of the frequent questions our clients ask us is, “How often should we update our SEO strategy?” While there’s no fixed frequency, we highly recommend you revise and update your SEO strategy at least once a year. In this post, we highlight:-
The tops 5 SEO trends for 2021 to help you make the most of your SEO game plan.
Trend #1: Focus on Search Intent
We agree that search intent as an idea has been around for some time. But, this trend takes the centre stage this year. Basically, a search engine is a tool that people use when they want to find the answer to a question or learn more about something. When you provide answers that the user is looking for, your business benefits from the search.
What does this mean for your SEO strategy?
Instead of focussing on just keywords, make sure to revise your SEO strategy to better understand user search intent.
SERP analysis will play a crucial role in SEO techniques not just in 2021 but going forward.
Google will reward content that adheres to E-A-T.
To be successful in SEO in 2021, you will need to get better at understanding search intent and revise your content to provide relevant answers to questions that the user is searching for.
Trend #2: Customer is and will always be King
Customer is king always. This continues to be true even in 2021. The successful brands in 2021 will be those that forget about themselves and provide the right information and advice to their customers.
Here are a few tips from the top digital marketing agency in Gurgaon.
Aim to build a fast, modern website that loads quickly.
Your website copy should NOT talk just about your products or why your product is good. Instead, the website content should address the concerns and needs of visitors and how your product(s) provides the solution the user is looking for.
Avoid forced pop-ups, mandatory registrations, and other annoying techniques.
Besides providing the actual answer the user is looking for, ensure that the answer is easily available to the user. Nothing frustrates site visitors like having to search around for the answer snippet they saw on the description on your SERP result. Make it easily available.
Trend #3: SEO is not just about Driving Traffic to your Site. It has evolved to much more.
Earlier, SEO was solely focused on increasing the traffic to your site. But today it has evolved to much more. With Google focussing more and more on user experience, it’s no longer just about getting people to visit your site. Instead, you have to work harder to get them to stay on your site. Page bounce rates play a crucial factor in determining your SERP ranking. The lower the bounce rate (i.e. the more time people stay on your site) the better it is for your page rankings.
The SEO pros in 2021 will be those who differentiate themselves from keyword research and instead focus on enhancing user experience. It’s all about understanding your customer best and providing them with what they are looking for. If you don’t provide your customers with answers or the solutions they are looking for, you risk losing your audience to your competitor.
What does this mean for your SEO strategy?
Work with your sales and support team to create a resource that provides answers to the most important questions and issues that can be resolved.
Create concise and factually correct answers to these questions.
Build a FAQ/Help Centre page that lists all these questions and answers.
Make sure to focus on the UX of the FAQ page. Don’t make it into a single long list of difficult to navigate.
Trend #4: Going Forward, it will be Mobile SEO First
The prime focus for 2021 should be to ensure that your site performs well from a mobile perspective. Google has officially declared that it will be ignoring your desktop site. How well your mobile site performs will determine your SERP rankings. A whopping majority of all searches today happen from mobile devices.
If you’ve been keeping your mobile site and mobile SEO as a last option, it’s high time that you change it. Here are a few tips to keep in mind while working on mobile SEO
Think from the user’s perspective.
Keep your website design simple and clutter-free.
Personalize content and elements based on the user.
Review your mobile site manually (from several devices) and check whether the pages are easy to navigate and intuitive.
Trend #5: Automation will become the Norm
The era of automation has begun. Everywhere we turn automated tools and smart devices are making a splash in all sectors. Here are a few trends to watch out for in 2021:
Expect a substantial increase in the quantity and quality of AI-generated content.
More than end-to-end automation, human-in-the-loop automated content will be preferred. This ensures that it offers high value for search users.
Automated SEO tools will be increasingly adopted by SEO practitioners.
Automation will help in freeing valuable time of SEO resources to focus on high-quality tasks, while the low-level tasks will be automated.
Ready for these five game-changing SEO trends of 2021? Get in touch with Webfries, the No.1 SEO services company in Gurgaon to update your SEO strategy to keep up with these changing trends.