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More Traffic, More Leads & More Growth
At Webfries, leading SEO Services Company in Gurgaon, we offer a wide range of SEO and Digital Marketing solutions to grow your business. We don’t just promise you growth in traffic and rankings, but we are also your partner for sales and growth. Our SEO techniques are sustainable, delivering positive business growth and an increase in profits.
What is SEO, anyway?
In simple terms, SEO aka Search Engine Optimisation is the process of increasing the quantity and quality of traffic to your website, from search results. It’s about getting your website to rank high on search engine results, preferably page one, so more and more potential customers can find your site easily from the search results.
The three cornerstones of SEO are:
- A secure and reliable website that boosts performance. Your pages need to load fast, must be mobile-friendly and responsive, be secure (have an SSL certificate), so that search engine bots can crawl and find it easily.
- Your website must have unique content and provide visitors with the best possible user experience. The content on your website must be relevant, unique, engaging and optimised for SEO.
- Finally, you need references. This involves building links from authoritative sites, generating references and online citations.
The Webfries Approach to SEO
Customised and Multi-Dimensional
Our approach to Search Engine Optimisation is multi-dimensional. No two client strategies at Webfries are the same. We leverage a wide array of data collected from various touchpoints to create a unique SEO strategy for your business. Besides satisfying the search engine bots, our SEO strategy is aimed at providing the best possible user experience on your website. If you require, we can combine our SEO strategies with social media marketing and PPC advertising for more visibility and improved brand building.
Industry-leading Optimisation Techniques
Once we draft the SEO strategy for your business, we create engaging, newsworthy, and shareable content for your business. We then embark on a targeted digital PR campaign for your business, increasing your online visibility and generating links in the process. Our SEO techniques rest on a bedrock of industry-leading website optimisation techniques and data-driven research.
Our clients can rest easy, knowing that we follow only white-hat SEO techniques that adhere to Google Webmaster Guidelines. Our strategies are transparent and clear. We keep you in the loop of what’s happening with detailed weekly and monthly reports. Every rupee you spend on search engine optimisation is well-spent, and an investment for the present and future of your business.
How does your SEO campaign look like?
The search landscape varies greatly, and our SEO campaigns differ vastly from one client to another. However, the general structure of our SEO campaigns is:
The first few months of the campaign focusses on research, planning, strategy and onsite optimisation. It comprises the following steps:
- In-depth client consultation
- Competitor research
- Consumer research
- Website audit
- Keyword research
- User experience review
- Site architecture review
- Onsite optimisation
- Removal of duplicate, outdated, irrelevant content
- Content creation
- Google Business Analysis
- Backlink analysis – External and Internal
Once phase one is completed, we focus on building the authority of your site. This involves various strategies like:
- Link Building
- New content creation – website, blogs, social media, etc.
- Schema markup
- Content silos
- Analytical review – ongoing
- UX (User Experience) optimisation
- Conversion rate optimisation – ongoing
If you are looking for more information or if you’d like to see a few of our case studies, let us know. We would like to hear from you and work on building your page rankings.
Why choose Webfries for SEO?
- We are Honest and Transparent
Right from your first interaction with our team, it will be apparent that we’re not just SEO consultants. We’re your business partners who want you to succeed and grow. Be it our transparent reporting, regular calls and updates, we are there for you, every step of the way.
- End-to-End Service
We are a fully integrated SEO company in Gurgaon. From start to finish, we plan, implement and optimise your SEO campaign. Our team of in-house SEO experts handle all aspects of the SEO campaign, helping you focus on the big picture.
- We understand Small Business
As a small business ourselves, we understand the unique challenges faced by medium to small companies and startups. Our SEO budgets are small-business friendly. We operate on with a close-knit, lean team, helping you get the maximum ROI of your investments.
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SEO FAQs – A Few Questions Our Clients Ask Us
Is SEO dead?
A Big NO! As long as users are relying on search engines to find products, services and answers to their miscellaneous queries, there is always a need for SEO. Those who talk about SEO being dead are referring to the fact that the approach has changed radically, to what it was a few years ago. We ensure that you stay on top, regardless of the changes that happen in the world of SEO.
How long will it take for my site to reach the first page of Google search results?
The results of an SEO campaign vary significantly in time, based on your industry, niche and other factors. We’ve had some clients who have seen results within a few days (however that is extremely rare). Generally, for competitive niches, it takes around three to six months to see results.
Can I make use of automatic link building tools to improve my ranking?
No. At Webfries, we don’t recommend any strategies that could get you delisted on Google. We take a completely organic approach to link building and other techniques, boosting the user experience of your site as well as improving page rankings. We focus on achieving sustainable, long-term results that help your business grow and NOT instant, short-term results that could backfire.
Why is SEO a recurring expense?
SEO is a highly competitive domain, and pages with stagnant content could quickly lose their rankings. To maintain your high rankings, you need to provide frequent updates to your website content, increase the list of keywords and utilise new SEO techniques. Hence, the recurring cost.
What’s included in your SEO reports?
Every month, we send an easy-to-understand SEO activity report, including key metrics and the actions we have taken in that month. Our report provides you with all the numbers – keyword ranking, website traffic, conversions and more.