Few basic but very important factors are generally considered while making a logo:
- Keep the design SIMPLE!!! I repeat keep it SIMPLE!!!
- The logo should be effective at a large scale like Billboard and at a small scale like a business card
- The logo should be effective in color and black & white
There are broadly two forms in which Logo is defined:
- Descriptive – where line of business forms an image and is part of the logo. For example, for any jeweler inclusion of diamond/ jewelry/name of Jeweler forms a logo
- Symbolic – where what the brand symbolizes is captured like a smile, hope, technology, etc. It’s in the broad sense