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Every now and then, a new technology sweeps the field of web design and leaves everyone stunned. Be it CSS, progressive enhancement or of late responsive design, they overthrew existing practices and built something totally new. The latest entrant is automated web design – yes, building apps and sites automatically with the help of AI.
Sounds like something from the future right? No, the technology is right on the horizon and looks like it’s going to stay.
Now, this poses several serious questions. What does web automation mean for web designers? Will they become an obsolete tribe? Or, is this just a passing fad that will fizzle out quickly? Find out the answers to these, here in today’s post.
Let’s get the Basics Right: What is Applied AI and how is it used in Web Design?
Before we delve into the topic, let’s have a look at the evolution of the average web user. Initially, when the web was still in the nascent stage, the end-user was satisfied with minimal functionality. As the web advanced, the expectations of users increased accordingly. Today’s users demand and expect high levels of personalization.
Users seek an experience that is predictive, easy to follow and relevant to their preferences. Hyper-tailored content, better mobile notifications, customized email messages are some of the tricks of the web design industry to cater to the needs for personalization.
Now, what’s the next chapter in web design? How, about making things simpler? Could we do away with the entire web design and development team at the backend? How about automating the entire web design process? Is that even possible?
Well, you can do it with artificial intelligence. While applied AI has been used in other industries like medical diagnosis, stock trading for several years, the technology has been introduced, only recently in the web and mobile app design.
Some recent articles report the use of Applied AI to convert images and text to suitable web pages automatically. This is a paradigm shift – Web development has migrated from handcrafting each web page to automated personalization of sites, based on the behavioral traits and other inputs from potential users.
And, this is just the beginning. We are likely to see more of an automotive revolution in web design in the near future.
Future websites are likely to build their layouts, fonts, colors and extra imagery based on the results of the semantic design decisions made by Artificial Intelligence.
Some predict that AI will make web designers go the way of the dinosaurs. But, we don’t agree with this. Won’t heading the automated route remove the emotional connect of websites? Aren’t websites likely to become bland and too similar? Is it really possible to replace a human web designer with his/her keen aesthetic tastes and logical reasoning?
To clear the air, let’s first state the basic fact: web design automation isn’t going to replace web designers. In fact, it’s likely to do the opposite. With more firms trying to build an automated website building platform, the need for skilled and expert web designers is sure to increase. Training a machine to think like humans, require humans who know the job. These designers must translate their skills and expertise into algorithms that can later be taught to the machines.
With that said, it’s necessary to state that web design is not an art or mysterious magic. Rather it’s a science that is based on several external factors like user preference, site optimization, SEO and several other influential factors.
However, advanced AI, there is something that it can never achieve – human empathy. When it comes to providing the best user experience, web designers win hands down. They draw various inputs from their treasure chest of experiences to create an exceptional user experience across multiple channels.
Yes, applied AI is just another tool to aid the web designer. It simplifies the generic tasks of the designer, freeing up his time to focus on other important tasks. Users crave stories that connect, great photography, stunning visuals, exceptional layouts and above all a remarkable and distinctive user experience when they visit a site.
And, this is what a web designer delivers and will always deliver. Designers create, design and build sites that stand out and establish an emotional connection with the user. They give what the user craves even when the user isn’t sure of what it is exactly. They help to establish a brand and create the link between the end-user and the brand. And, that’s why web designers aren’t likely to be replaced.
So if you are looking for a web designing company to design your company/business website or update your existing site then you are at the right place. We at Webfries one of the best companies in the web design industry serving website designing and development services in Gurgaon, you can call us at +91 124-4379-633. We are also available 24×7 at www.webfries.com.