Blogging is not about directly promoting and services to your target audience. It’s about stimulating interest in your products and services, to hook in your target audience. It’s a win-win situation for all. Your audience receives relevant and updated information, while you enjoy more page views, traffic, and positive ROI.
At Webfries, we offer blogging-oriented content marketing, but with a twist. Our Strategic Blogging methodology is not just about posting random posts on your corporate site. Instead, our blog posts are chosen after meticulous keyword research, incorporating long-tail search, while presenting your target audience with relevant, informative and engaging articles.
With our blogging strategy, you can see a significant increase in ROI, while positioning your business as thought leaders in your industry.
Why Trust Webfries with Your Blogging?
Most businesses find it difficult to write, post and create fresh content, regularly. A well-defined content marketing strategy is challenging and takes time. This is where Webfries comes into the picture.
We help you built content that delivers a triple bottom line:
1. Helps you rank for relevant, long-tail search keywords
2. Prompts conversion to your service, products and inquiry pages
3. Increases directed traffic to your website
How Does our Blogging Marketing Strategy Work?
We start by researching your business and brand, to find the right long-tail keywords. These aren’t just generic keywords, but search terms that closely reflect users’ intent. Long-tail keywords address specific needs of a searcher and help your users solve a specific problem.
Using long-tail keywords, we built “Content with Intent,” that is likely to help you increase your conversion rates.
Then, we map out a series of posts that are optimised to reflect your user’s requirements while including long-tail search keywords. Our posts are fully optimised for search, and we link them to relevant product and service pages. We also include relevant, high-quality images, infographics, and other elements to increase the visual quotient of your blog posts.
You can then publish these posts to your blog, or we can do it for you. We don’t just stop with one blog, but we create regular blog posts, thereby providing your users with – fresh, useful and relevant content.
Your users share the blog posts to their friends and follower on social media, thereby boosting traffic to your website.