You probably would have come across the terms content marketing and digital PR. It’s no secret that these two digital marketing strategies are among the most effective and cost-efficient ways to reach out to new customers.
It helps drive traffic to your website, establish your brand as an authoritative voice in your industry, and convert your site visitors. Content marketing agency adds value to the user, turning them into brand aficionados.
Are you wondering whether content marketing + digital PR is worth your time and effort? A Big YES! Content marketing, along with digital PR, is one of the most effective, useful, and affordable digital marketing strategies to win quality leads and convert leads into customers.
In this post, we list the top 12 compelling benefits of content marketing.
1. Let Conversions Ring In
Brands that focus on content marketing and consistent messaging have returned 6X times higher than their competitors. In these challenging times, content marketing is the most cost-effective way to boost conversions.
2. Pull in More Traffic to your Site
According to a study by HubSpot, B2B businesses that published 16 or more blog posts in a month got 3.5X more traffic than those that blogged inconsistently. If you’re looking to boost incoming traffic to your website, you need to start blogging consistently.
3. Build Brand Affinity
Building brand affinity is the Holy Grail for marketers. Customers who have a high affinity for your brand – don’t just buy your products. They love your brand in a MAJOR way. They are your unofficial brand ambassadors. They spread the word about your brand to friends, family, and social media.
Content marketing helps you connect with your audience – sharing your brand values. They begin to trust you as the authority in the niche. Content marketing helps you build your loyal followers, aka Superfans.
4. Add Value to Customers
You can use content marketing to educate and solve the problems your customers are facing. By building content around the pain points faced by customers, you are adding value to them.
5. Win the Trust of your Customers
The more you create educative content and engage with your audiences, the more they begin to trust your brand.
6. Foster Strong Relationships with Customers
Repeat businesses happen when customers trust your brand. With a content marketing agency, you hook in existing customers with engaging content. Whether you send a weekly email newsletter to your audience or solve their pain points with a video tutorial, keep them updated with a blog post – content marketing helps in nurturing relationships with customers.
7. Build Credibility and Authority
For example, when you write blog posts or publish YouTube tutorials, you establish your brand as an authority in your industry. Your customers then begin to turn to your brand for advice and guidance regarding products or services. You position yourself as an industry expert.
8. Speed up the Buyer’s Journey
All customers go through multiple stages before they make the final purchase. By providing the right content for each step of the customer’s journey, you help them make a buying decision faster.
9. Evergreen Content continues to Generate Traffic Long After it’s Published
Blogs are a gift that keeps giving. Blogs help in building organic traffic to your site over time. Especially when you publish evergreen blogs that are relevant always.
10. The Right Content Keeps your Audience on your Site for a Longer Time
According to recent studies, the average human attention span in this digital era is just a few seconds. You need to hook in your target audience within this short period. When you have engaging content on your site, your audience is more likely to stick around. They are likely to dig deeper on your website, increasing the chances of conversion.
11. It does wonders for Page Rankings, Online Visibility and SEO
With Google’s search algorithm getting more sophisticated, you can no longer win page rankings with poor content. The more quality content you have on your site, the better it is for SEO.
12. Finally, it’s Cost-Effective and offers higher ROI
Content marketing costs 62% less than other digital marketing strategies but generates 3x times more leads. In these challenging times, when marketing budgets are tight, a content marketing agency can help you achieve your marketing goals without blowing your marketing dollars.
Is Content Marketing all about Blogs and Social Media Posts?
A Big NO! Yes, content marketing includes blogs and social media posts. But that isn’t all. It includes several other content types, including – YouTube videos, tutorials, whitepapers, case studies, eBooks, interactive games, quizzes, surveys, infographics, and more. It’s not just about posting random stuff on your business website or wall. It’s more detailed, data-based, and tested to help you achieve the desired results.
Need help in creating an effective content marketing strategy customized for your business? Webfries, the No.1 content marketing agency in Gurgaon, helps you make the most out of your content. At Webfries, we develop a comprehensive content strategy for our clients after a thorough understanding of their market position, marketing goals, and competitor analysis.
WoW, your audience, and boost revenue with our carefully curated content strategies. Click here to schedule a call with our content lead today.