Your digital marketing campaign may be spot on, but without the right website, it’s challenging to convert leads into customers
Imagine this scenario: you’re browsing your Insta feed and you come across a sponsored post for a new brand that you’re unaware of. The picture posted by the brand is impressive enough to hook your attention. You click on that link and you like what you see on the brand’s social media page.
You then want to know more about the brand and its products/services. You click on the brand’s website, only to find it to be old, not updated with the latest information. What will you do as a customer? Will you trust the brand and complete the purchase?
Your website is the first point of contact for potential customers. The website plays a crucial role in creating customer perceptions of your brand and products. So, you must put your best foot forward while designing your site. As a leading website development company in Gurgaon, we have seen plenty of digital marketing campaigns fail to hit the bulls-eye due to a lacklustre website.
What makes a great website?
The secret sauce for a great website encompasses several variables including:
User-friendly and professional web design
Catchy and clear content
SEO and conversion rate optimization
Many businesses start focusing on digital marketing and social media marketing without concentrating on refining their website. They rush to hire a digital marketing company in Gurgaon, before getting their website right.
Remember that your website is a crucial component of your digital marketing game plan. Your digital marketing efforts should be consistent with the design of your website. Keep the look, feel, and purpose of your website consistent with your other digital marketing campaigns like PPC, and social media marketing for maximum results.
How does your web design affect your other marketing efforts?
A solid, well-designed website is the cornerstone of all your digital marketing efforts. It helps you achieve your organizational goals and targets. In this section, we list the various marketing strategies that are impacted by your web design.
It helps in delivering an optimal user experience
A badly designed website with slow pages, large images, and haphazard design, will make your visitors feel frustrated and abandon your site. Similarly, if the site doesn’t look professional or is difficult for the visitor to navigate, they are likely to leave it without completing the purchase or contacting your brand. A user-friendly website wins the trust of the customer and keeps them coming back again and again.
It helps in delivering a consistent branding experience
First impressions always matter – how does your site hold up? The look and feel of your site should match all other branding communications like your product catalogues, social media pages, PPC ads, etc.
Is your site helping to create the right brand image?
It helps in SEO and content marketing
Your site is more than a virtual address for your business. It helps in several other ways like boosting your SERP rankings and establishing your authority in the niche. One of the main reasons why we recommend old sites is because of outdated and irrelevant content. Duplicate or old content on your webpage can kill your Google rankings. Having fresh and updated content is a great way to drive traffic to your site and build your brand authority in your domain.
It helps in boosting Conversion Rate Optimization
CRO is the percentage of website visitors who take the desired action like signing up for your email list, completing a purchase, or contacting your sales team. An optimized web design can help you boost the CRO, helping you reach your marketing goals.
It helps in improving the efficiency of PPC Ads
If you have ever run a PPC (Pay-Per-Click) ad campaign in the past, then you would know the importance of well-designed landing pages. A good landing page makes the entire process seamless – from the user clicking on the ad to completing the desired action.
One of the main reasons why most PPC campaigns fail is that the look and feel of the website are disconnected from the ad’s appearance or what it promised.
An efficient web design ties together different components of your digital marketing plan. It helps to provide users with an enhanced user experience, delivers consistent branding, and entices visitors to keep coming back again and again.
Contact Webfries, the No.1 website design company in Gurgaon, to discuss your website design and see how we can fine-tune it to better fit your digital marketing strategies. We are also the best result-oriented digital marketing agency in Gurgaon. If you need any help with your digital marketing campaigns, reach out to our friendly team to see how we can help you achieve the desired marketing goals.