Webfries (Gurgaon – India)
403, 4th Floor, OCUS Quantum,
Sector-51, Gurgaon, India (122003)
+91 124 4373-413, +91 124 4382-633
Tip #1: Focus on the Readability
The number one reason why your target customers are leaving your site as soon as they land on your page is due to lack of readability.
Keep your website easy to read – use legible fonts.
Focus on the text layout, font style and colour – for better readability.
Avoid large chunks of text with no breaks in between.
Make the headline – big and bold – to hook in the attention of the reader.
Use subheadings and bullet points to make it easier to read.
Use charts, infographics, screenshots, etc. to add interest to the site.
Ask questions in your text – this keeps the content interactive instead of being just passive.
Use the tool www.read-able.com to check how readable your content is.
Tip #2: Avoid Elements that Disrupt the User Experience
The majority of users find irrelevant popups annoying! Here are a few tips to keep in mind, if using popups on your site:
Avoid using aggressive language in the popups – this makes the reader frustrated and gets them to leave the page quickly.
If using popups, place them in a corner so that it doesn’t interrupt the overall experience and readability.
Make the popup as un-annoying and unobtrusive as possible.
Tip #3: Include a Compelling CTA
Once you’ve hooked in visitors with a headline and built their interest with readable content, you need to make sure that they do want you to want with a compelling CTA (Call-To-Action).
Focus on every aspect of the CTA. Experiment with different versions to see which gets your audience to click.
Tip #4: Master the Art of Brand Storytelling
Your audience will not remember each individual product. But, they will certainly remember your brand ethos.
Storytelling can help you add the human touch to your brand and make it come alive. Your target audience will not read every single word on your website. Instead, they skim and scan. They scan for something that stands out.
This unique element is what storytelling is. It helps your audience connect with your content in an emotional way, building brand trust.
Here are a few points to keep in mind, while building your brand story:
Put your customers first – when designing your site and building the content, place yourself in the shoes of the customer. What is the customer looking for? What do they like? What do they want to find?
Be truthful – The best storytellers tell stories that they are passionate about. Dive deep into why you created your brand. Express your passion in a way that it connects with the audience.
Tip #5: Are you attracting the Right Visitors?
Is your bounce rate high because you’re not attracting the right audience? One primary reason for high bounce rates is because you’re targeting the wrong audience from the start.
Let’s explain this with an example. Say, you’re a party planner located in Gurgaon. If your keyword strategy is not focussed and you’re pulling in an audience from New York City, then you can be sure that your site visitors will leave the site quickly, leading to a high bounce rate.
Analyze why your bounce rates are high? Is it because of poor content quality or because of wrong targeting? If it’s the latter, you need to revise your SEO strategy and website design to reach out to the right audience.
At Webfries, a leading digital marketing company in Gurgaon, we can help you get behind the scenes on your bounce rates and help you recalibrate your site and SEO to attract the right audience. Get in touch with our team to know more about our process.
Tip #6: Focus on the Right Meta Descriptions
Very often, several website owners do not optimize their meta descriptions for search users. As a result, they miss out on organic traffic. Meta descriptions help users get an idea of what a particular page is about. Search engines display a snippet of what your page is about in the meta description. Users then decide whether they want to click on your site based on the meta description.
So, how do you write a good meta description?
The ideal length for a meta description is 155 characters. If your meta description is more than that Google truncates the remaining words and uses an ellipsis (…).
Include the target keyword in the meta description. With that said, don’t do keyword stuffing. Include it naturally. Here’s an example on how to use the keyword website design company in Gurgaon in your meta description naturally:
Are you searching for the best website design company in Gurgaon? With several options to choose from, here are a few pointers to help you out.
As you can see, the meta description given above is within the character limit and the keyword flows naturally with the rest of the content.
Use CTA in the meta description. Continuing with the above example, here’s how to frame the right meta description with CTA.
If you’re looking for the best website development company in Gurgaon, we’ve got some pointers to simplify your search. Click here to find more.
Rest tips will be in Part-2