We’re back with another episode of “Digital Marketing for Everyone.” If you have spent some time working on SEO techniques for your website, then you know that “The SEO landscape is fast-changing.” What works today may not work next year.
If you want to master SEO, then you’ve got to stay on your toes. You need to keep yourself updated with all the changes that are happening.
Here in today’s video, we give you a heads-up on the “10 SEO Trends to Watch out for in 2020.”
1. Featured Snippets will Increase
Snippets in Google search appear on the coveted position “0” even above the first results.
What should you do? Reorganize your content to provide answers to commonly asked questions.
2. AI to sort, organize and rank search results
Google has become an AI-first company with sophisticated algorithms that run on the power of AI, neural networks and machine learning tools.
What should you do? Your content has to satisfy both your users and search bots.
3. Voice to Replace the Search Engine Text Box
The majority of searches will happen without a screen – smart speakers, digital assistants, and more.
What should you do? Refine your content to optimize for conversational searches.
4. Videos are the new Wikipedia
Users, especially the younger generation, prefer watching videos instead of reading text to find relevant information.
What should you do? Get started with a video strategy for your business if you don’t have one.
5. Go Beyond Google
2020 will be the year of SEO not just for Google but for Alexa, Siri and other search engines like Bing and Duck Duck Go.
What should you do? Revise your SEO strategy to increase rankings on the Apple Store, podcasts, social media, and other platforms.
6. CTR and Dwell Time – the Two Metrics that Matter
Click-through-rates and the time people spend on your website will play a crucial role in determining your SEO ranking.
What should you do? Make your content super-engaging and super-relevant to get people to stay.
7. Mobile-first is no longer an Afterthought
As mobile internet usage surpasses desktop, you have to optimize your site for mobile screens.
What should you do? Overhaul your website design if you don’t have a mobile-friendly, responsive design. Click here to check your website responsiveness.
8. Content will still be king
It looks like this is one SEO trend that doesn’t seem to lose popularity anytime soon.
What should you do? Irrespective of any other SEO strategy you implement, you should never compromise on quality content. Quality content rules today, in 2020 and forever.
9. Sloppy UX is a Big No
Today’s savvy customers want everything to be perfect and that includes your website UX as well.
What should you do? Go for simple, clean, clutter-free web designs that offer the best UX.
10. Increase E-A-T
Expertise – Authority – Trustworthiness. Click on the link displayed below where we talk about Google’s EAT algorithm in detail.
What should you do? Establish your authority in your niche by providing your audience with expert and trustworthy content.
Let me summarize all these trends in an SEO Checklist for 2020
- Focus on improving EAT with long-form articles, video guides, guest posts, etc.
- Optimize your web design for enhanced UX, mobile-friendliness to increase CTR and dwell time.
- SEO in 2020 and beyond is all about quality – quality content that satisfies the user’s needs, and the AI bots.
So, are you ready to step up your SEO game for 2020? And, don’t forget to subscribe our YouTube channel to be the first to receive notifications for upcoming videos.