SEO is a series of technical marketing techniques used to improve a web site’s rankings in search engines like Google. Identifying good keywords, making the site lighter, developing quality links, code validation and content markup are central to SEO.

SEM or Search Engine Marketing encompasses all aspects of search marketing including PPC, SEO, affiliate programs, social media campaigns, etc.

A well configured PPC or Pay-Per-Click advertising campaign is active instantly but can cost a crapload. PPC is also vulnerable to click fraud, a very nasty and costly trick your competitors can use to undermine your PPC efforts. Additionally, PPC’s efforts disappear the second you stop paying. PPC has no effect on your page’s ranking in search engines.

White hat describes SEO that uses safe, best practices recommended by the search engines. Black hat techniques are specifically frowned upon by the search engines. So what? If Google finds out you’re using black hat SEO, they’ll punish you. How? They can punt your site to the bottom of the results or remove your site from their directory altogether.

First we’ll ask you to describe your business and market, and ask you to provide a few suggested seed keywords. Then we’ll massage this data and feed it to our database tools. From this we get hundreds of related search terms along with information about how many people are searching for them and how many other web sites are competing with you for the traffic. We’ll whittle the results down to a few valuable key phrases tailored to your goals and budget. Identifying keywords is the most interactive client/consultant phase. After a few rounds of calls or emails, we’re ready to take the reigns and not bug you as much!

Because it takes lots of time, resources and work to build it. Besides SEO makes your website earn money while setting up website and designing it by itself does not. So, at the end of the day SEO earns more money that it takes. Also remember that SEO is not just like a house or car. It’s more like a shop or a hotel when it comes to the house metaphor and it’s more like a race car when it comes to the car metaphor.

Google needs minutes to weeks depending on your site to index it or new content appearing on it. Without SEO, it might even take forever.

Depending on your site you may or may not need one.

Google Analytics help you analyze visitor behavior in regards to your site. Analytics tools can tell you how many visitors you had each day, what pages they crawled, how long they were on each page, etc. Google Analytics is an invaluable tool in helping to augment your site’s ability to attract browsers.