Based on industry feedback and our interaction with various people across sections, we have listed a few frequently asked questions. This will help you to get a better understanding of Digital Marketing Services. Because simply owning a website isn’t enough to swim above your competition and reach out to your target audience. an Online Marketing Agency in Gurgaon, lays out a step-wise blueprint to take your business into the finer aspects of Digital Marketing. Search Engine Optimization, Digital Campaigns, Social Media Integration, and Analytics to name a few.

What is SEO?

SEO is a series of technical marketing techniques used to improve a website’s rankings in search engines like Google. Identifying good keywords, making the site lighter, developing quality links, code validation and content markup are central to SEO.

How is SEO different from SEM?

SEM or Search Engine Marketing encompasses all aspects of search marketing including PPC, SEO, affiliate programs, social media campaigns, etc.

I already do PPC, do I need to do SEO? What's the difference?

A well configured PPC or Pay-Per-Click advertising campaign is active instantly but can cost a crapload. PPC is also vulnerable to click fraud, a very nasty and costly trick your competitors can use to undermine your PPC efforts. Additionally, PPC’s efforts disappear the second you stop paying. PPC has no effect on your page’s ranking in search engines.

What is black hat SEO? (And what's white hat SEO?!)

White hat describes SEO that uses safe, best practices recommended by the search engines. Black hat techniques are specifically frowned upon by search engines. So what? If Google finds out you’re using black hat SEO, they’ll punish you. How? They can punt your site to the bottom of the results or remove your site from their directory altogether.

How do you find the best keywords for my business?

First we’ll ask you to describe your business and market, and ask you to provide a few suggested seed keywords. Then we’ll massage this data and feed it to our database tools. From this, we get hundreds of related search terms along with information about how many people are searching for them and how many other websites are competing with you for the traffic. We’ll whittle the results down to a few valuable key phrases tailored to your goals and budget. Identifying keywords is the most interactive client/consultant phase. After a few rounds of calls or emails, we’re ready to take the reigns and not bug you as much!

Why do I have to sign a mutual non-disclosure agreement (NDA) to work with Webfries?

We won’t disclose any of your information to other parties without your permission and we expect the same from our clients. Signing an NDA is a simple way to make sure that’s understood. Our NDA can end one year after our last business interaction if required or as per agreement.

Why is SEO so expensive?

Because it takes lots of time, resources, and work to build it. Besides SEO makes your website earn money while setting up a website and designing it by itself does not. So, at the end of the day, SEO earns more money than it takes. Also, remember that SEO is not just like a house or car. It’s more like a shop or a hotel when it comes to the house metaphor and it’s more like a race car when it comes to the car metaphor.

How long does it take to get indexed by Google?

Google needs minutes to weeks depending on your site to index it or new content appearing on it. Without SEO, it might even take forever.

Do I need an XML sitemap?

Depending on your site you may or may not need one.

What is Google Analytics?

Google Analytics help you analyze visitor behavior in regards to your site. Analytics tools can tell you how many visitors you had each day, what pages they crawled, how long they were on each page, etc. Google Analytics is an invaluable tool in helping to augment your site’s ability to attract browsers.

Hope you’ve got the answers now. So what’s Next?

We’ve got a lot of Digital Marketing services like SEO, SMO, PPC, etc that can help you to boost your online presence. Do not miss them out!