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How to Drive Traffic to Your New Website without Spending a Fortune?

Ok, you’ve spent hours and hours of labour and thousands and thousands of rupees on creating a brand new website that is – aesthetically pleasing, catchy and functional. What next? You expect visitors to land on your site by the droves and increase your conversion rates, boost sales volumes, and more.

Sorry to burst your bubble! Getting traffic to your site requires expert digital marketing techniques, including SEO, PPC, social media marketing, and more. “I have just spent my entire budget on building my brand new website. I cannot afford to spend more on marketing my site.”

We hear you. Driving traffic to your new website need not cost an arm and a leg. Here, we share with you some super secret tricks of the trade to increase traffic to your site, without having to pay a fortune. Are you ready? Bookmark this page, so that you can come to it later on while implementing these tricks.

Before you get started, it should be stated here that increasing your inbound traffic is not going to solve all your troubles. If you have a site that delivers sub-par user experience or doesn’t have the relevant information your users are looking for, then these tips probably won’t help you. You have to first hire a professional web design team like our team here at WebFries to iron out these issues before you go ahead.

Once you have sorted out the major underlying issues, you can use these tricks to drive in more traffic and increase your conversions and sales.

Tip #1: Share your Expertise with Potential Customers using Guest Posts

Guest-Posts

As an entrepreneur, you are sure to have exclusive knowledge about your industry, or at least your niche. Sharing this information with others via guest blogging helps you gain multiple benefits.

  • It establishes you/your brand as an authority in the field.
  • Once people begin to trust your unbiased knowledge, they are interested to know more about you.

The result – they are more likely to visit your site, increasing traffic. Guest posting is not as hard as you imagine it to be. You need not be a Shakespeare or a Wordsworth to create a blog post. Here are a few tips to help you get started with guest posts:

    1. Start by finding out the problems/queries people have about your niche/product/service. For instance, if you offer an app for intermittent fasting, then you need to:
      • Head to Google and type intermittent fasting in the search bar. Take a look at the autocomplete suggestions.
      • Or visit Quora and search intermittent fasting.

This gives you a list of questions related to your niche/product.

  1. The next step is to provide answers to popular questions. Chalk out some time and write simple 500 to 1000 word posts answering the question. Keep it simple, crisp, and use easy-to-understand words.
  2. Next, contact blog owners/digital magazines in your niche/industry and let them know that you are looking to publish a guest post. All blogs and online magazines have a page that lists the guidelines for people who want to contribute to their site. Follow the guidelines, submit your article.
  3. The important part, don’t forget to backlink your article to your site.

Tip #2: Share your Expertise with Potential Customers using your Own Blog

own-Post

While guest posting is a great way to bring in traffic while improving your site’s SERP rankings, having your own blog is also an excellent way to drive organic traffic. We recommend that you follow the same strategies outlined for guest blogging while creating posts for your own blog.

Start by finding questions people have in your area of expertise and provide relevant and updated information to these queries. And, while starting a blog is a good starting point, you need to keep it updated with regular posts. This doesn’t mean you have to post every other day. Posting once in 1 or 2 weeks is a good frequency.

And, don’t forget to share links to your blog posts on your social media channels like Facebook, LinkedIn, Twitter, Instagram, and others.

Tip #3: Get your Business Listed on Review Sites

Review-Sites

Very often, businesses don’t make use of review sites because they are afraid of negative reviews. While this is a valid concern, we don’t think, so that is a valid reason to stay away from review sites.

Business review sites like Google My Business, Amazon product reviews, Facebook, Yelp, TripAdvisor, and others are a great way to attract potential customers to your site and boost your organic traffic. Additionally, these sites also provide you a way to get legitimate customer feedback. You get a clear idea of what customers like about your business, whether your products met their expectations and more.

Additionally, you can use these sites to get referrals. Referrals are one of the most underlooked ways to boost your sales. Use business review sites to get satisfied clients to refer you to their friends, acquaintances, and online followers.

While listing your site on these review websites, make sure to provide a consistent business listing – name, address, phone number (NAP) as this helps to boost your local SEO. You can also provide clients with small discounts or attractive offers when they refer you to others or leave a review on your site.

Tip #4: Use Social Media to your Advantage

Social-Media

Social media is not just about sharing funny gifs and memes. It’s a great channel to connect with potential customers and drive traffic to your site. Every time you write a guest post, publish a new blog post, get a good review from a customer, make sure to share it on your social media channels.

Other ways to use social media to drive traffic to your site are:

  • Provide a link to your website/products/sales on your social media channels.
  • If you publish podcasts, make sure to include a message at the end, asking people “to learn more, visit our site.”
  • Posts about your products/services.

DRIVING ORGANIC TRAFFIC TO YOUR SITE IS POSSIBLE WITHOUT SPENDING A FORTUNE

Driving-Organic-Traffic

While it’s possible to increase the traffic to your site without hiring a professional SEO expert, we highly recommend that you hire a specialist SEO agency like WebFries to boost your page rankings and increase online visibility. However, if you don’t have a marketing budget that you can afford to spend, then you can use these four tips to help you get started.

If you have any further questions on the strategies listed here, or any other question about SEO, digital marketing, and more, let us know via the comments below.

Cheers and have fun building your site’s traffic!

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