We can associate colour with an emotion, for example, I feel blue. Colours play a dominant role in our daily life, starting from top or tee we pick for the day. Why do we pick a certain shade a certain day? It has been proved that the colour of the garment we choose directly reflects our persistent mood for the whole day. Have you had that one friend whom you have never seen in any other colour except black? As gothic it may sound, this person may tend to be a closed book who has very few words to say. Keeping this in mind, how important do colours play a role in the website you are building - a mighty big one.
#1 Understand basic colour theory
A go-green campaign cannot survive with a green element. A self-help or spiritual website needs yellow or soothing white as it core colour. An automotive website plays with dark metallic shades of black and brown. What does your website deal with? Find its colour and splash it across. Though this might sound like a safe track, there are a few reasons how theories were derived upon. Respecting it and adhering to it makes you no less vigilant.
#2 Choose fewer colours
It is impossible to choose all your favourite colours from the palette. Mixing colours from two different towns can leave your viewers bewildered. Let the colours you choose waft across like a breeze. Let the shades blend with the design and the content of the site. Efforts in flaunting your third eye for colours may score a 6 to a beautifully built website, if not done wisely.
#3 What are your 3 tones?
We have already seen that it is a bad idea to mix random colours. Here we talk about the three apt colours to choose for your website. Let the shades you use, on coming together, seem like a family. Choose your dominant tone as per your research. The subsidiary shades must remain as a supporting wall to the dominant colour. You need a king, a minister and a farmer for a healthy kingdom. If all three try to play the role of a king, only chaos can prevail.
#4 Your brand’s color
Johann Wolfgang von Goethe, the father of colour theory believes colours leave a psychological impact on us and also that colours lack innate qualities. It is the brain that perceives these colours and attaches qualities to them. This is where you can deeply influence your viewers. Let your client’s website revolve around the colours used in his complete branding package. Website is imperative and has proved to be an essential for any upcoming brand. However hit the right chord and make peace with the colour tone already chosen by your client and allow the site to speak the same language.
Webfries has a very colourful personality and reflects in our work, let’s sit together with the colour card and use the appropriate colours in your next website. For any web development requirement in Gurugram, we are a call away from you on +91 124 4382-633. You prefer us seeing online? We are available on www.webfries.com.