If you thought video marketing is a relatively new term, then think again. Video and marketing are like the monsoons and piping hot pakoras. They go hand in hand. Right from the dawn of television, ads and commercials in the form of videos have been deployed by marketers to grab eyeballs. However, it’s only fairly recently that, digital marketers have embraced videos as a vital tool for online marketing.
A Few Numbers that help push the cause of Videos
- If you thought, people just search for funny cat videos on YouTube you’re wrong. In fact, YouTube now occupies the second position among all search engines only next to Google.
- A Study by Diode Digital recently found out the video is 600% more effective than print and direct email campaigns.
- Embedded videos on websites have found to increase the traffic by 55%.
- 500 million people are watching Facebook videos every single day.
- More video is uploaded to the web in one month than TV has created in three decades.
Now, does that convince you that video is the way to go forward? It’s predicted that by the end of this year, videos will account for more than 74% of all content uploaded to the web. Don’t you think it’s time you jump on the bandwagon?
Top 10 Benefits of Including Video Marketing in your Game Plan
Now, that we have convinced you of the importance of videos as a marketing tool, here are the top 10 benefits of using it. Let’s get started.
10. Better Opportunities for Optimisation
You write a couple of blog posts and upload it to your site every month. If you think you’re done, then you’re wrong. You must monitor feedback and come up with new strategies to improve. Did your reader read the entire post or did they drop it halfway through? Or did they come to certain parts to re-read it again? Did they share it with their friends and colleagues on social media?
The truth is it’s pretty difficult to find the answers to these exact questions for text-based content. However, video, on the other hand, is an entirely different ball game.
It’s easy to track and find the accurate feedback. You can monitor drop-off points, click through rates, shares and the number of times people viewed. Analysing this for each user is so easy. Once you have all the numbers in hand, you can easily track what clicks with the end customers and what doesn’t work.
With that, you can get your team to focus on workable strategies and create content that appeals to the end user.
9. Better SEO
There’s no arguing the fact that employing videos as part of your content marketing strategy will help to increase your SEO ratings. A study by Comscore states that when you add video to your website, it improves the chances for a front page ranking on Google by 53 times.
However, you must remember to do it right. Not all videos work wonders, but the good ones are magical.
8. Increased Customer Attention
There’s no denying the fact that online customers have very short attention spans, mostly lesser than five seconds. Videos are an effective way to grab eyeballs and to avoid content overload. Break the monotony of paragraph after paragraph of texts with videos.
7. Boost Customer Engagement
Your content may be top-notch and solve all the queries of your client. However, if no one comments, shares or spreads the word about it, then you haven’t met the purpose. The video content is the key to improving customer engagement.
A recent study by the Content Marketing Institute states that audiences are ten times more likely to comment, share and embed video content than regular text-based blogs.
6. Better Retention Rates
Retention rates of videos are far higher than text-based content. Studies prove that more than 65% of viewers complete watching 3/4th of a video. So, if you want your customers to get your message, then videos are the way to go.
Grab attention by making use of innovative videos like invitations to promote your upcoming event, video testimonials or video infographics with a simple voice over.
5. Higher Email Click Through Rates
You may have spent a couple of days crafting the perfect email that speaks about a promotional sales or offers on your products. However, if a potential user clicks the delete button without even opening it, then all your effort goes down the drain.
Here’s where video helps you. You can embed videos in your emails to catch the attention of users. Studies state that the use of the word “video” in email titles has been proven to double the click-through rates. What better way to get your message across? So, start embedding relevant and engaging videos in your emails to customers.
4. Increased Availability of Technology that favours Videos
A few years back, video editing tools and video makers were severely limited. This hampered video production and video marketers suffered a major setback. However, with the increase in the consumption of videos, there are plenty of tools available now to help the video maker.
For instance, the auto-play feature of videos in the Facebook feed is a great way to grab the attention of your potential audience.
3. Lowered Costs & Time
Initially, creating a video used to require plenty of resources and used to take a huge chunk of time. However, video production is now more affordable than ever, and you can create a high-quality video within a few hours. In fact, making a video is now as easy as writing a blog.
2. Better Way to Emotionally Connect with your Audience
Videos are known as the king of content marketing because it’s the best way to evoke emotions in the consumer. A wide range of attributes like voice tone, facial expressions, background music tug at the heartstrings and evoke powerful emotions.
While your video will not make your customer, run out, head to the nearest store and buy your product, you can be pretty sure that it will act on your user’s feelings and emotions in a more subconscious and subtle way.
Evoking emotions is a time-tested marketing strategy that has remained productive for years and continues to do so. Make use of videos to connect with your audience like never before.
1. Higher Customer Conversions
Take a step back and answer this fundamental question. What’s the ultimate goal of all your marketing plans? We are pretty sure; the one answer is this: to improve customer conversions and ultimately boost your product/service sales.
The best way to do this? Videos! Research states that videos achieve higher conversion rates than any other marketing tool. Need we, persuade you anymore?
The Bottom Line
There’s no denying the fact that videos occupy an integral part of your content marketing plan. Videos are here to stay and in fact, the year 2017 has been predicted to be a game changer in content marketing. Yes, experts believe that we are likely to see more and more videos influencing customers across all verticals.
What are you waiting for? Don’t make video marketing an after-thought. Make it the pivot of all your marketing strategies and watch your sales figures rise!
We at Webfries provide all kinds of video marketing services in Gurugram. For video making and marketing services in Gurugram, you can call us at +91 124-4379-633. We are also available 24x7 at www.webfries.com.