Let’s start with WHAT is digital marketing- Digital marketing can be defined as a function that broadly deals with tactics to involve customers with online promotion. To deliver favorable content, value and achieve customer relationships, digital marketing creates an ongoing, automatic relationship between brands and their audience. Lot of times digital marketing companies bank on blogs and social media essentials in their websites to get the traffic. PC’s, Lappies , tablets and smartphones play an vital role in digital marketing.
Two options are Pull or Push Digital Marketing. As name suggests, Pull Digital marketing is where shoppers actively search for marketing content. Consumers can reach out through search engine, email newsletters or RSS to implore brand info.
Push Digital marketing is a way in which sellers send information without the consent of the receivers, it generally works on consumer regions.
There are some very good reasons WHY Start-ups should consider digital marketing activities:
- Digital advertising is more cost effective than conventional promotion campaigns.
- It allows promoters to stipulate the precise target regions for each and every advertisement in a campaign.
- Subject to the performance of campaigns, it can be fine-tuned at any point of time next steps are drawn respectively.
- Smartphones has prompted the world to go digital. Digital advertising is most lethal and quickest way now because of it.
- Appealing content on social media options like Facebook, Google+, YouTube and Pinterest are able to earn the confidence of customers.
Now let’s run it through the most important part which is HOW to have successful and effective digital marketing campaigns:
- Maintaining a website is an essential part of having a fruitful business run today. We have covered in other blogs how your website should be so as to retain the customers when they reach your website A SEO friendly website should comprise of proper theme and appealing relevant content to get the consideration of visitors. One thing which must be considered is to design the mobile optimized website.
- One must regularly post fascinating content on social media platforms like FB, Twitter, Linkedin, YouTube, Google+, Instagram to name a few.
- To connect with your customers digitally, content development should be planned and implemented perfectly. Now a days, this factor has very high relevance.
Don’t ignore the power of Digital Marketing. It’s a highly efficient way of getting the visitors on board which any Startup need it in initial days by push or pull.
Webfries is a Digital Marketing Company in Gurugram (Delhi NCR). Let’s talk if you are a startup and want to get the best out of your marketing spend.